Assoc. Digital Marketing Operations Mgr.

Key responsibilities

1. 设计并维护活动立项到复盘的全生命周期SOP包括立项模板时间线审批节点角色责任RACI与交付物清单

Design and maintain campaign lifecycle SOPs from initiation to postmortem including brief templates timelines approval gates RACI and deliverables checklist.

2. 组织并主持每周/每次活动立项会与进度跟踪会分配任务识别风险并推动按计划落地

Run weekly/initiative kickoff and progress review meetings to assign tasks surface risks and drive ontime delivery. 20%

合规流转与审批治理Compliance Workflow & Governance

3. 建立标准化合规提交流程含医学/合规/法务/品牌审批明确各环节提交材料格式与时限配置合规审批服务水平协议

Implement standardized compliance submission workflows (Medical/Compliance/Legal/Brand) define required materials and SLA timelines.

4. 在活动管理工具中嵌入合规检查点发生合规延误时触发自动提醒与升级流程

Integrate compliance checkpoints in campaign management tools and automate escalation for delays 20%

供应商与外包管理Vendor & Agency Management

5. 负责外部代理创意制作方与技术供应商的合同执行与绩效管理建立供应商SLA与评分体系质量交付成本

Manage external agencies creative vendors and tech suppliers; establish SLAs and vendor scorecards (quality delivery cost).

6. 定期开展供应商绩效评估并推动改进或替换管理重要合同续签与预算分配流程

Conduct periodic vendor performance reviews and manage renewals replacements and budget allocations. 20%

预算与资源协调Budget & Resource Coordination

7. 协助管理活动预算流转流程包含预算申请审批分配与报销监控预算执行并在出现偏差时提出调整建议

Support on campaign budget workflow (request approval allocation reconciliation); monitor spends and recommend adjustments for variance.

8. 优化资源分配内部人力与外部预算 协助制定预算权限矩阵并推动透明化支出管理

Optimize resource allocation across internal FTE and external spend; Supports on define budget approval matrix and enforce spend transparency. 20%

监控复盘与持续改进Monitoring Postmortem & Continuous Improvement

9. 制定统一的活动监测与复盘模板负责汇总复盘结论并推动改进行动落地

Standardize monitoring and postmortem templates consolidate findings and ensure action items are implemented.

10. 维护知识库与最佳实践文档案例库工具使用手册合规样板并周期性组织内训分享

Maintain a knowledge base of playbooks and run periodic internal trainings and knowledgesharing sessions. 10%

风险管理与应急响应Risk Management & Incident Response

11. 建立舆情与运营风险预警机制如异常流量投诉平台处罚制定响应SLA与升级路径并定期演练

Implement incident alerts for reputation and operational risks (abnormal traffic complaints platform penalties) define SLA and escalation and run drills.

12. 在突发事件中担任项目协调人快速召集跨部门资源并确保外部沟通口径一致

Act as incident coordinator during crises mobilize crossfunctional resources and ensure consistent external messaging. 10%

Qualifications

本科及以上学历市场营销项目管理信息管理数据分析工商管理或相关专业优先
Bachelors degree or above in Marketing Project Management Information Systems Data Analytics Business Administration or related fields preferred.

- 3年及以上数字营销/市场运营/项目管理相关经验或有MarTech/数据项目实施经验者优先

3 years experience in digital marketing marketing operations or project management; MarTech or data implementation experience preferred.

- 有制药/医疗健康行业经验或在高度合规环境中工作的经验优先

Pharma/healthcare or other highly regulated industry experience is a plus.

- 有跨部门推动大型活动/工具上线供应商管理以及SOP建立的成功案例

Proven track record driving crossfunctional campaigns/tool rollouts vendor management and SOP establishment.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk were not chasing quick fixes were creating lasting change for long-term health. For over 100 years weve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of whats possible in healthcare. We embrace diverse perspectives seek out bold ideas and build partnerships rooted in shared purpose. Together were making healthcare more accessible treating and preventing diseases and pioneering solutions that create change spanning generations. When you join us you become part of something bigger a legacy of impact that reaches far beyond today.