Senior Marketing Communications Manager Montreal

Description

TELUS unleashes the power of world-class networks to deliver the best solutions to Canadians at home at work and on the go. We leverage technology to break down barriers and enable everyone to reach their full potential.

Our culture centers on growth innovation and customer obsession. Were insatiably curious embrace change and take riskslearning quickly from our mistakes. Our growth mindset drives us to deeply understand what matters most to customers enabling us to make decisions that prioritize them in everything we do. We build on everyones ideas because were stronger together creating innovations that change lives across Canada.

Ready to shape how communities connect with Canadas most trusted brand

Were looking for a bilingual strategic storyteller and digital marketing powerhouse to lead the Quebec social media that drive community impact. As Senior Marketing Communications Manager youll craft community level ground game narratives across social media and multi-channel campaigns that dont just reach audiencesthey move them.

Youll be at the intersection of strategy and creativity translating GTM initiatives into social media campaigns that spark conversations build communities and deliver measurable results. If you thrive on turning data into insights content into connections and ideas into actionthis is your stage.

You will develop and execute integrated marketing communications strategies that bring our brand to life in select communities across Quebec leveraging social media mastery digital innovation and content excellence to create campaigns that matter. You will manage the TELUS QC social media channels ensuring relevant brand content is elevated maintaining the engagement and strategy set for these channels

What youll do

Social Media & Community Management:

• Develop comprehensive social media strategies across all platforms with content calendars and publishing schedules collaborating closely with the national social media team.
• Monitor trends manage community engagement
• Develop and manage influencer marketing strategies and partnerships
• Execution of strategies writing scheduling and publishing original text images and video content across all platforms
• Manage stakeholder requests and collaborate with teams across the organization

Digital Marketing & Content Strategy:

• Briefing our internal Studios team and agency partners on editorial / creative needs providing clear feedback on concepts and ensuring all creative is optimized for social consumption
• Create compelling content strategies and materials to support product launches and community activations
• Ensure brand consistency across all digital touchpoints

Analytics & Optimization:

• Analyze social media metrics to optimize performance
• Conduct data-driven campaign analysis and identify improvement opportunities
• Optimize campaigns based on performance data and insights

Stakeholder & Agency Management:

• Partner with sales product operations and regional teams to align and localize strategies
• Manage relationships with external agencies and vendors
• Present campaign strategies and results to executive stakeholders

Qualifications

Education and Experience:

• Bachelors degree in marketing communications journalism or related field
• 7-10 years in marketing communications digital marketing or social media management
• 3-5 years in a senior or leadership role
• Proven track record of successful multi-channel campaign execution
• Deep knowledge of Quebec market cultural and linguistic specificities
• Telecommunications technology or B2C industry experience (asset)
• Experience with the creative process including brief development and video production is considered an asset.

Technical Skills:

• Expert knowledge of social media platforms and management tools (Hootsuite Sprout Social)
• Proficiency in analytics platforms (Google Analytics Adobe Analytics) and marketing automation
• Familiarity with Adobe Creative Suite and video editing software
• Knowledge of CRM systems and marketing technology stack

Interpersonal Skills:

• Exceptional bilingual communication skills in French and English (mandatory) - Advanced English proficiency required for regular interactions with external parties (clients suppliers candidates external partners) and internal parties (colleagues internal partners stakeholders) as part of this positions main responsibilities given its national scope
• Strong knowledge of social media platforms from both creative and technical perspectives - Awareness of latest algorithm changes trending music and ability to post content confidently
• Strategic storytelling and creative problem-solving
• Data-driven analytical mindset
• Project management excellence in fast-paced environments
• Excellent interpersonal and relationship-building skills with a collaborative mindset - Ability to work effectively with many different teams and build strong collaborative working relationships with peers and partners
• Flexibility with your time - Understanding that social media needs can sometimes occur after office hours
• Proven ability to balance competing interests - Ability to prioritize effectively and devise and implement appropriate business strategies

Your new career chapter starts here. Apply today!