Overview:
A collaborative communicator responsible for executing earned-media strategies that elevate HKS external visibility. Supports the development and execution of sector-specific integrated PR campaigns high-impact storytelling and builds targeted media and community stakeholder relationships that strengthen the firms reputation and business growth objectives. Seeks opportunities to provide support in achieving the firms values and goals.Responsibilities:
Partners with cross-functional teams to activate all relevant communication channels (e.g. conferences in-office events media relations social media HKS website e-marketing) in support of integrated campaigns; represents PR in campaign planning to align earned media strategymessagingand timing with firmwide priorities
Crafts integrated communication campaigns by understanding the firmsbusiness strategy projectsresearchand stories translating these into measurable PR plans informed by mark insights and business objectives
Ensures all content alignswithHKS Brandmessaging frameworks and supports though-leadership storytelling
Collaborates with GlobalPRteam to raisethe firmsexternal visibilitythrougheditorial calendars PR opportunitiesanddeveloping strongmediarelationships
Mentors a high-performing global PR team and agency network with a focus on accountabilitycollaborationand innovation
Overseesgoal setting andperformance management for the PR function
Developsa global measurement framework tying PR activity to brand and business KPIs
CollaborateswithDirector of Eventsand office leadershipforevents thatenhanceclientand community engagementwhile supporting PR visibility and campaign goals
Collaborateswith global Marketingteamby partneringwithateam of writers designersproducersand strategists to support communication programsand ensure PR messaging is integrated across channels and creative touchpoints
Evaluatesopportunities for partnershipssponsorshipsand advertising on an on-going basis
Buildsandmaintainslive dashboards that track earned media performancesentimentand ROI
Deliver transparent real-time reporting to executives via dashboards and quarterly briefings
Champions the exploration of emerging tech including AI tools for media monitoring sentiment analysis content generation and workflow automation
Collaborates with Market Insights to translate trends competitive analysis client intelligence into proactive PR strategies
Maintains a deep understanding of the firms business strategy and market drivers to ensure PR supports growth objectives
Qualifications:
Bachelors degree inJournalismCommunicationsMarketing Public Relationsor related degree
Typically7 years of media relations PR journalism or communications experience preferably in design architecture real estate professional services or related industries
Preferred experience supporting PR in a matrixed global organization or AEC industry experience
PreferredAECexperiencewithinany ofthe following industries:Commercial Mixed-UseHospitality Senior Living Mission Critical
Proficiencyin MS Office Suite including Microsoft Word Excel and PowerPoint preferred
Familiarity with PR tools (e.g. Meltwater Muck Rack) asset gathering and newsroom workflows
Familiarity with project management and workflow tools (e.g.Asana Miro)
Fluency in Spanish language is preferred
Excellent writing editing interviewing and communication skills
Strongattention to detail and commitment to excellence
Strong presentation skills
Strong organizational skillswith the ability to manage multiple projects and deadlines simultaneously
Ability to collaborateproactivelyand work confidently with senior leaders and subject matter experts
Ability to manage teamswithadiplomatic relationship-driven and collaborative style
Ability to communicate and present ideasclearly and professionallyboth verbally and in writing
Ability to proactively problem solve and apply innovative solutions
Ability towork and collaboratein a team environment and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required
If you currently work for HKS please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
Required Experience:
Manager
HKS is an award-winning global architecture, interior design, planning and advisory firm. We create places noted for their beauty and performance.