Principal Medical Writer, Brand & Promotion

Precision AQ is growing! We are seeking an exceptionalPrincipal Medical Writer (PMW)to join ourBrand & Promotionteamin the UK.

The PMW plays a pivotal role in the development ofhighquality evidencebased promotional contentthat meets client strategic objectives aligns with brand messaging and adheres strictly to theABPI Code of Practice. This role requires someone with extensive experience in creating promotional assets across multiple channels includingpromotionalcampaignsdetailaidsleavepieces branded and unbranded emails digital assets and promotional congress materials.

Working with a Senior Scientific Director (SrScD) / Scientific Director (ScD) the Principal Medical Writer (PMW) leads content development across assigned brands collaborates closely with crossfunctional partners and serves as a trusted clientfacing scientific expert. They also contribute to process excellence content quality oversight and strategic insight within the brand team.

Key Responsibilities

Content Development Promotional Focus

• Produceshighquality promotional contentthat is scientifically robust strategically aligned and brand consistent.
• Develops and refines copy for a range of promotional deliverables including:
• Promotionalcampaigns
• Brandnarratives
• Detailaids (digital and print)
• Leavepieces
• Promotional emails
• Congress materials(e.g. symposia content promotional booths visual messaging)
• Claims support materials
• Interactive and digital promotional tools
• Applies a strong understanding of theABPI Code of Practiceand ensures all materials meet compliance requirements.
• Interprets complex scientific data and translates it into clear credible and compelling promotional messages.
• Conducts targeted literature searches to identify data that strengthen brand messaging claims and promotional narratives.
• Develops multiple rounds of content with precision including annotations references claims support and ABPIcompliant substantiation.
• Incorporates internal and client feedback effectively producing final deliverables that reviewers can trust and progress with confidence.
• Ensures brand story arcs and promotional strategy are reflected across all materials.

Internal and External Collaboration

• Collaborates closely with Account Editorial Creative Digital and Client Services teams to ensure timely cohesive delivery.
• Manages multiple priorities efficiently delivering work within allocated budgeted hours and communicating proactively around timelines.
• Partners effectively with SrScD/ScD Account Directors and clients to align on brand objectives data requirements and communication strategy.
• Leads scientific discussions with clients and external experts in calls meetings and medicallegalregulatory (MLR) review sessions.
• Acts as the scientific lead for assigned brand projects ensuring clarity in communication and alignment across functions.
• Navigates and leads the MLR process confidently providing scientific justification for claims responding to review queries and guiding internal teams on required changes.

Management and Leadership

• Leads assigned brandpromotion projects from a scientific perspective ensuring excellence in delivery from concept through to finalisation.
• Provides mentorship and firstpass review support for junior writers.
• Works with the SrScD/ScD to enhance processes improve team efficiency and uphold best practices for promotional writing.
• Supports business development activities with scientific input and contributes to pitches as required.
• Stays current with therapeutic landscape developments regulatory updates and promotional best practices.

Other Responsibilities

• Completes mandatory training annual leave planning and performance evaluations in required systems.
• Adheres to legal and compliance obligations including Data Protection Information Security Health & Safety and ethical business conduct.
• Performs additional duties reasonably assigned within the remit of the role.

Requirements

• PhD in a scientific discipline.
• Minimum 6 years experience in medical writing ideally within amedical communications agency with astrong emphasis on pharmaceutical promotional materials.
• Demonstrable expertise in developing promotional assets such as brand campaigns brand narratives detail aids leave pieces emails digital promotional content and congress materials.
• Indepth understanding and practical application of theABPI Code of Practice in promotional content.
• Strong proficiency in Microsoft Office (Word PowerPoint Excel) Adobe Acrobat and referencemanagement tools (e.g. EndNote).
• Experienced with literature databases (e.g. PubMed).
• Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
• Consistent and effective use of internal communication tools (e.g. Teams).
• Willingness to travel occasionally for client meetings and live events.

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race color age religion sex sexual orientation gender identity national origin disability veteran status or other characteristics protected by law.

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