Business Analyst, Marketing Analyst

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

We are inviting applications for the role of Business Analyst Marketing Analyst
Responsibilities
Marcom Support
Market & Consumer Research: Conduct qualitative and quantitative research to understand voice of the customer behaviour buying habits preferences and demographics.
Data Analysis: Gather analyze and interpret complex data sets using various tools and techniques to identify patterns and insights.
Trend Identification: Monitor market trends economic conditions and competitor activities to forecast future opportunities and challenges.
Strategy Development: Provide data-backed insights and recommendations to inform marketing strategy product development pricing and promotional campaigns.
Reporting: Prepare detailed reports and presentations to communicate findings market insights and strategy recommendations to stakeholders.
Performance Monitoring: Track the effectiveness of marketing initiatives and sales strategies to measure impact and identify areas for improvement.
MQL Assessment: Attribute-based validation of inbound leads to assess MQL worthiness to proceed onto becoming an SQL for sales to further nurture.
Continuously monitor market trends competitors activities and consumer preferences change to adjust marketing strategies.
Segment the target audience through market research based on various demographics behaviors and preferences.
Act as a liaison between different departments to monitor project progress and alignment with the goal.
Encouraging open communication and idea sharing to motivate employees and to resolve challenges or issues arising during project execution.
Track campaign performance indicators and modify spending to maximize expenses and optimize outcomes.
Gather and analyze stakeholders feedback to identify areas for improvement and implement corrective actions as needed.
Qualifications we seek in you!
Minimum qualifications
BA/BS or equivalent working experience
B2B experience
Marketing background with good written English
Excellent communication skills
Experience in creating digital ads video and static across social media platforms such as LinkedIn Facebook YouTube WhatsApp e-mail and display
Good understanding of digital marketing KPIs knowing how to prioritize and differentiate between key leading KPIs and generic indicators
Team player attitude with ability to work independently and manage multiple projects in a fast-paced environment
Experience working across different time zones preferred
Experience working remotely
Self-starter and driven with a can do attitude
Strong organizational and problem-solving skills

Preferred qualifications
Knowledge of Marketo/Eloqua
Can work cross functionally in many areas without being constrained by your job function.
An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.
Experience within B2B Marketing atmosphere
Demonstrated analytical skills and the ability to think outside of the box.
Experience in training junior campaign developers and driving innovative ideas for elevating our marketing standards
Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
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Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.