Digital Marketing Manager

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions.
Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.

Employment Type:Full-time/Permanent

Location: FullOn-site

Department:D2CSales

ReportsTo:D2CSalesTeamLeader

AbouttheRole:

This role is pivotal in driving lead generation and customer acquisition through comprehensive B2B marketing strategies. The position oversees the execution of marketing initiatives across various channels including digital ads email and partnerships ensuring campaigns are well-coordinated and delivered on time. The E-Commerce Digital Marketing Manager analyzes campaign performance adjusts tactics as needed and collaborates with sales product and design teams to align marketing efforts with overall business goals. Additionally the role tracks key performance indicators and develops reports for stakeholders ensuring continuous improvement in marketing outcome.

Responsibilities:

• CreateandimplementcomprehensiveB2Bmarketingstrategiesaimedatdrivingleadgenerationandcustomeracquisition.
• Leadtheexecutionofmarketinginitiativesacrossmultiplechannelsincludingemaildigitaladsandpartnerships.
• Managetheend-to-endprocessofmarketingcampaignsensuringseamlesscoordinationacrossteamsandtimelydelivery.
• Continuouslyanalyzeandadjustcampaigntacticsbasedonperformancemetricsandmarketshiftstomaximizeresults.
• Trackandevaluatetheeffectivenessofmarketingeffortsfocusingonkeyperformanceindicatorssuchasleadconversionandsalesgrowth.
• Developdetailedperformancereportsforstakeholdershighlightingsuccessesobstaclesandareasforfutureimprovement.
• Workinconjunctionwithsalesproductanddesignteamstoensuremarketinginitiativesalignwithoverallbusinessobjectives.
• Incorporatefeedbackfromsalesandproductteamstofine-tunemarketingstrategiesandimprovecampaignoutcomes.
• StayinformedonB2Bmarketingtrendscompetitorstrategiesandemergingtechnologiestoensurecompetitivepositioning.
• Proposeandintegrateinnovativemarketingtoolsandtechniquestokeepmarketingeffortsfreshandimpactful.

Qualifications:

• BachelorsdegreeinbusinessadministrationMarketingorarelatedfield.
• Minimumof5yearsofexperienceinmarketingpreferablywithinaB2Benvironmentfocusingoncustomeracquisitionandrelationshipmanagement.
• StrongproficiencyinCRMplatformssuchasSalesforceHubSpotorsimilarwithaprovenabilitytomanagecustomerdataandoptimizesalesfunnels.
• Excellentprojectmanagementskillswiththeabilitytoprioritizetasksmeetdeadlinesandworkacrossvariousteamstoachievebusinessobjectives.
• Advancedknowledgeofmarketingautomationtools()anddigitalmarketingstrategiessuchasemailmarketingcontentcreationandsocialmediamarketing.
• Stronganalyticalskillswiththeabilitytointerpretdatageneratereportsandmakedata-drivendecisionsthatimprovemarketingperformanceandROI.
• Exceptionalcommunicationandinterpersonalskillscapableofleadingcross-functionalteamsandcollaboratingwithexternalpartnersandstakeholders.
• StrongproficiencyinCRMplatformssuchasSalesforceHubSpotorsimilarwithaprovenabilitytomanagecustomerdataandoptimizesalesfunnels.
• Excellentprojectmanagementskillswiththeabilitytoprioritizetasksmeetdeadlinesandworkacrossvariousteamstoachievebusinessobjectives.
• Advancedknowledgeofmarketingautomationtools()anddigitalmarketingstrategiessuchasemailmarketingcontentcreationandsocialmediamarketing.
• Stronganalyticalskillswiththeabilitytointerpretdatageneratereportsandmakedata-drivendecisionsthatimprovemarketingperformanceandROI.
• Exceptionalcommunicationandinterpersonalskillscapableofleadingcross-functionalteamsandcollaboratingwithexternalpartnersandstakeholders.

WhyJoinUs

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ReadytoTaketheNextStep

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All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.