Senior Brand Manager Delivery & Digital Value
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Were looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value - two of the most exciting and fastgrowing areas of our business. This is a highimpact role at the heart of our awardwinning Customer Experience Marketing team where youll shape national campaigns influence longterm brand direction and bring fresh creative thinking to one of the UKs most loved brands.
What Youll Be Doing:
Youll be the strategic and creative lead for McDelivery and Digital Value turning insight into powerful brand campaigns that drive relevance frequency and customer engagement. Working closely with our agencies crossfunctional partners and global teams youll bring big ideas to life across TV digital social and largescale brand platforms.
Youll take ownership of:
- Developing 1236 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of bestinclass TTL campaigns from insight and brief through to creative development production and launch.
- Translating customer insight into simple inspiring creative direction.
- Partnering with agencies to deliver highquality creative work that elevates the brand and drives performance.
- Working crossfunctionally with Operations Technology Value and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines budgets and approvals to ensure smooth delivery.
- Embedding testandlearn thinking and postcampaign evaluation into future planning.
- Acting as a senior representative in key internal forums influencing stakeholders across the UK&I system.
- Coaching and developing one direct report helping them grow and deliver their best work.
Qualifications :
What Youll Bring:
Were looking for a creative strategic marketer with a passion for brand building and a strong track record of delivering standout campaigns.
Youll thrive here if you have:
- 5 years experience in brand marketing ideally within food FMCG retail grocery QSR or another fastpaced consumer category.
- Proven experience leading endtoend TTL campaigns with creative excellence.
- A strong understanding of crosschannel marketing especially digital and social.
- The ability to turn insight into simple compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative positive approach and a passion for developing others.
- A commitment to diversity inclusion and representing the communities we serve.
Additional Information :
Company Vision and Culture
Our Global vision is to build a better McDonalds and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonalds is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other and how we interact with customers franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent creating positive energising exceptional working environment for us all.
Our values drive our culture and shape our beliefs our priorities and our actions. They influence the decisions we make how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonalds we are People from all Walks of Life...
People are at the heart of everything we do and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities which we are proud of. The diversity of our people customers Franchisees and suppliers gives us strength.
We do not tolerate inequality injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it whether with McDonalds or elsewhere.
#LI-Hybrid
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
McDonald’s growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts we are using our competitive advantages to further strengthen our brand. One of our core growth strategies ... View more
