Develop and execute data-driven marketing campaigns to drive brand awareness traffic and user engagement across Quick Commerce (eg pandamart & Shops)
Analyze campaign and regional performance data to generate actionable insights identify opportunities and provide clear recommendations to the category and commercial teams.
Prepare comparative performance analyses of campaigns to evaluate effectiveness and drive continuous improvement.
Develop and execute promotional and calendar strategies aligning internal plans with brand campaigns in close coordination with category managers and the Marketing team.
Drive campaign profitability by optimizing promotions enhancing customer retention and loyalty and identifying revenue growth opportunities.
Monitor and improve key performance indicators (KPIs) including Performance Quality Score and on-time campaign execution.
Support ad hoc campaigns and contribute to broader business initiatives including the NMR (non-merchandising revenue) mission.
Ensure front-end execution meets company standards and quality benchmarks.
Qualifications :
Minimum 5-8 years of experience in marketing campaign management preferably within fast-paced consumer-facing industries such as e-commerce or quick commerce
Proven track record of successfully managing multi-channel campaigns (digital social CRM offline etc.)
Excellent project management and organizational skills with the ability to juggle multiple campaigns under tight timelines
Comfortable analyzing performance data to support execution optimisation and decision making
Skilled in working alongside marketing and commercial teams in a dynamic fast-paced setting
Confident communicator with strong stakeholder management skills
Comfortable working in an ambiguous fast-moving environment and able to turn challenges into marketing opportunities
Remote Work :
No
Employment Type :
Full-time
As the worlds leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europes largest tech platforms, we enable ambitious talent to del ... View more