CRM Manager 12 months FTC (hybrid)

As the CRM Campaign Manager you will drive the delivery of best-in-class customer engagement programs (email push mobile and more) to retain existing customers increase brand loyalty and grow customer lifetime value. 
 
Managing our day-to-day brand email program where no two campaigns are the same you can expect a fast-paced creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy you will bring new communication channels into the mix.  

Key Accountabilities 

• Own the CRM communication plan working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions email/app engagement and retention 

• Manage all day-to-day CRM operations and ensure all communications have engaging dynamic content and effective responsive designs informed by customer insight across multiple Greene King brands and formats 

• Build and plan effective test & learn strategies to gain more campaign response insight and continuously improve communications and ensure these are fully compliant with GDPR/PECR 

• Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns including receiving/writing briefs campaign creation QA proofing managing sign-off and presentation of results 

• Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external) 

• Define and establish CRM campaign KPIs and create strategies and plans to achieve these 

• Apply the appropriate tactics to grow the number of new and active CRM users 

• To develop segmented marketing campaigns that add relevancy and personalise all guest communications 

• To oversee CRM projects and programmes including closed group employee friends and family & shareholder discount schemes 

• To collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites email SMS social media apps) 

• To manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business 

• To create brilliant relationships with all business divisions and support teams

Qualifications :

Technical / Professional Expertise Required 

• CRM campaign expert in particular email marketing 

• Confident facilitator and stakeholder manager 

• Prior experience in delivering high volume of CRM campaigns 

• Experience working in multi-brand businesses 

• Experience with managing external/3rd party suppliers 

• Strong campaign operations and scheduling experience

• Experience with customer engagement and marketing automation platforms such as Braze

Additional Information :

Were all about rewarding our teams hard work thats why

Youll receive a competitive salary pension contribution as well as:

• The chance to further your career across our well-known brands  as one of the industrys top apprenticeship providers we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands  so you enjoy your favourite food and drink at a discount.
• Free employee assistance program  mental health well-being financial and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
• Refer a friend  who do you know who could be interested in a new role When they are placed you could receive 1500 for referring them!
• Wagestream  access your wage before payday for when life happens.
• Retail discounts  Receive up to 30% off at Superdrug exclusive discounts with three mobile along with many more

Remote Work :

No

Employment Type :

Full-time