Marketing Automation Base44
Share
Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
As part of Base44s marketing team youll play a key role in engaging users and helping drive the success of our marketing efforts. Email is a powerful communication channel and also a craft. Creating great emails requires understanding users building the right message and continuously learning from data to improve performance.
In your day to day you will
- Plan and produce automated email funnels coding in HTML and CSS to enhance brand recognition boost conversion rates and improve retention
- Create email content independently including subject lines messaging and structure that resonate with users and drive engagement
- Collaborate with Product teams to understand new features and releases and translate them into clear product communication for users
- Work closely with cross functional teams to design and execute marketing campaigns
- Test and improve campaigns by sending emails to smaller groups first learning from performance and then expanding to larger audiences
- Analyze monitor and optimize key email performance indicators such as open rates click through rates delivery rates unsubscribes and complaint rates using tools like Tableau and pivot tables
- Plan and implement email personalization dynamic content and audience segmentation
- Make sure emails are delivered successfully by maintaining sender reputation and following email deliverability best practices
- Research and explore new trends tools and ideas to continuously improve Base44s email marketing efforts
- Execute both scheduled and ad hoc promotional campaigns
Qualifications :
- Proven hands-on experience in marketing automation or email marketing including planning building and optimizing automated email campaigns and user journeys
- Experience working with user notifications across channels (such as email push or in-product messages) with an understanding of how to craft timely relevant communication that drives engagement
- AI-native mindset using AI tools as a natural part of your workflow to ideate faster optimize campaigns and uncover insights from data
- Motivated to learn improve and maintain a high standard of work
- Strong attention to detail and an analytical approach to projects
- Creative thinker capable of delivering out of the box solutions to complex challenges
- Team player with excellent interpersonal skills
- Strong understanding of email marketing including content creation segmentation experimentation and performance analysis
- Previous experience with the BRAZE marketing platform is an advantage
- Experience working with web development languages such as HTML CSS or JS or with tools like Oracle Responsys or SQL is an advantage
Additional Information :
Were Base44 a newly acquired part of Wix on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix were fast collaborative and focused on turning complex problems into simple powerful solutions.
We exist for creators solo founders startups entrepreneurs side hustlers and everyone who wants to turn their ideas into reality. Whether youre launching a product validating a concept or exploring a hunch Base44 helps you build it.
Were growing fast the opportunity is huge and with your help our user-driven growth can become unstoppable.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Continuous Integration
- APIs
- Automotive software
- Test Cases
- Electrical Engineering
- Junit
- Distributed Control Systems
- Testng
- Java
- Test Automation
- Programmable Logic Controllers
- Selenium
About Company
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptio ... View more
