Senior Brand Manager MP Activewear
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Job Location:
Manchester - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Role: Senior Brand Manager - MP Activewear
Brand / Business Unit: Brand MP Activewear
Reporting to: Head of Brand - Dotted line into Clothing.
Location: THG HQ (WA15 0AF) Manchester - Office Based
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear.
Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive our team through every day.
Why be a Senior Brand Manager for MP Activewear at THG
As Senior Brand Manager for MP Activewear you will be responsible for bringing the brands campaigns collections and product launches to life globally.
You will lead the go-to-market strategy for activewear campaigns and product drops ensuring strong brand storytelling and consistent execution across all channels and closely with teams across brand product creative and marketing you will ensure every campaign and launch reflects the performance style and innovation behind MP Activewear.
This role is ideal for a creative and strategic marketer with experience in activewear sportswear or fashion brands who enjoys working in a fast-paced environment and building brands that connect with consumers.
As a Senior Brand Manager (MP Activewear) you will:
Campaign & Product Launches
- Lead the go-to-market planning for MP Activewear campaigns collections and product launches
- Develop clear creative briefs outlining campaign objectives target audience and product positioning
- Create campaign toolkits including messaging launch plans and channel strategy
- Work with creative teams to deliver impactful brand campaigns and product storytelling
Cross-Team Collaboration
- Partner with teams across social performance marketing CRM influencer PR and commercial to deliver campaigns effectively
- Work closely with product and design teams to understand product features fabrics and performance benefits
- Ensure campaigns are executed across the full marketing funnel awareness consideration and conversion
Global Brand Delivery
- Work with regional teams to adapt campaigns for key international markets
- Ensure all activity remains on-brand and relevant to local audiences
- Support the delivery of consistent global brand storytelling
Consumer & Market Insights
- Use consumer data and campaign insights to improve future campaigns
- Monitor activewear and fitness trends competitor activity and consumer behaviour
- Analyse campaign performance and identify opportunities for optimisation
What skills and experience do I need for this role
Essential
- Proven experience in Brand Marketing Creative or Go-To-Market roles ideally within FMCG nutrition fitness or lifestyle brands.
- Background in activewear sportswear fashion or lifestyle brands
- Strong experience delivering end-to-end campaign launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
Desirable
- Experience within sports nutrition health & wellness or performance-led brands.
- Exposure to global or multi-market campaign or product launches.
- Understanding of e-commerce and DTC business models.
Whats in it for me
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dont want to work on your birthday We dont either! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
THG is a leading vertically-integrated, global e-commerce technology group and brand owner, powered by its proprietary technology platform, Ingenuity..
