Brand Marketing Lead

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.

ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.

WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Brand Marketing Lead
UNIT/DIVISION: PSP
DUTY STATION: remote
CONTRACT TYPE: Short-Term WAE Consultant 18 days per month
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Head of Customer Insights

ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the
worlds largest humanitarian organization saving lives in emergencies and using food assistance to build
a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact
of climate change. Around 20000 people work for the organization most of them in remote areas directly
serving the hungry poor. To reach a world with zero hunger WFP is investing in and growing private sector
fundraising and partnerships. Serving as a broker between WFP and the private sector WFPs Private
Partnerships and Fundraising Division (PPF) strives to mobilize funding technical assistance innovative
solutions and visibility and awareness to help WFP fulfil its mission while offering companies and the wider
public the opportunity to contribute to a world with zero hunger.
ShareTheMeal is WFPs fundraising and awareness-raising app. Free to download the award-winning
app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal
was launched in 2015 as the first pilot of WFPs Innovation Accelerator which among other things
supports start-ups and innovators in developing their ideas for zero hunger.
ShareTheMeal currently has more than 9.3 million users worldwide who have shared more than 160
million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving and
ShareTheMeal is a key driver for this strategy going forward. The team located in Berlin and also
remotely is focused on increasing the funds raised to help get to zero hunger by further developing the
app to include new and innovative features increasing the engagement of existing users and growing
the user base through marketing and communication initiatives. As the user base has grown there is a
significant opportunity to increase funds raised from existing users and deliver an exceptional
experience to build a long-term relationship with each supporter.

ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant reporting to the Head of Customer Insights is expected to:
1. Define brand marketing strategy incl. social media and other influencers & ambassador to
support the growth needs of ShareTheMeal including geographies partners and multiple causes
2. Ensure brand is clearly articulated and differentiated from other similar offerings so as to enable
quality donor acquisition and conversion
3. Work closely together with ShareTheMeal partnerships colleagues engage with existing and
prospective partners
4. Develop/contribute to effective pitches to sell WFP as a partner of choice with emphasis on
ShareTheMeal-specific features and functionalities
5. Research and building material for industry sectors partnership pitches and agreements
6. Support communication assets for partners liaise with comms design marketing and content
colleagues

7. Set and deliver on OKRs for brand marketing in support of the strategy
8. Prepare and lead on the execution of global marketing campaigns
a. Devise campaign purpose structure media plan and key deliverables
b. Define LTA contracts required to support future growth and drive RFP process to acquire such
agencies
c. Drive relationships with existing and new agencies (briefing feedback etc.) and other
stakeholders to amplify results of marketing campaigns
Work closely with Copywriter & Content Editor and Design to create effective assets for campaigns
b. Take on budget ownership for marketing campaigns incl. Tracking and reporting
c. Research digital donation related best-practices by relevant players in the non-profit and mobile
ecosystem
d. Evaluate impact of campaigns
9. Prepare briefings for creative content development for marketing campaigns different media
channels including digital ads TV etc.
a. Build relationships with production houses to create pro-bono content
b. Turn data into ideas test creative concepts
c. Benchmarking and reviewing artwork performance metrics analyzing winning trends and
determining a path for better creatives
10. Prepare regular updates evaluation and learnings on marketing activities
11. Support other activities as required

DELIVERABLES AT THE END OF THE CONTRACT:
A differentiated STM brand is clearly articulated (tone of voice positioning target audience
ambassadors)
Compelling proposals and materials to attract cultivate and engage new audiences
Contributions to compelling partnership pitches and value propositions
Supporting the end-to-end business development lifecycle together with partnerships colleagues
Key campaigns are prepared and executed in a timely manner and to high quality standards
Impact of the campaigns is measured and documented
Contributions to content and marketing activations in German and English

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education: Bachelors degree in communication or related field Masters degree is
preferred
Experience: At least 4 years of relevant national or international experience in marketing brand
management or communications work experience with non-profit
brand management is a strong advantage.
Languages: High proficiency in written and spoken English and German required knowledge
of other UN languages is a plus

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email LinkedIn or any other channel.

• We strongly recommend that your Workday profile is accurate and complete and that all sections are filled in including your employment history academic qualifications language skills and UN grade (if applicable). Once your profile is completed please apply and submit your application.

• If you experience technical issues while submitting your application you may contact us at . Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage the only required documents are your CV and Cover Letter. Additional documents (passport certificates recommendation letters etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.