Director of Creator and Influence

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Global Director of Creators and Influencer

Location: London UK

About the role:

The Global Director of Influencer will lead and scale our influencer marketing practice focused on commercial growth operational excellence and exceptional client results while building a high-performing team of influencer marketing specialists. This role demands strong commercial acumen expert negotiation skills across all creator tiers and the ability toestablishOLIVER/BTG as a leader in influencer excellence as part of our in-house model.

What you will be doing:

Operational Leadership & Growth:

• Lead and scale OLIVERsinfluencer marketing practice managing all operational aspects including resource planning workflow optimization and service delivery excellence.

• Drive significant commercial growth byidentifyingnew business opportunities developing compelling pitches and expanding influencer capabilities across existing client accounts.

• Manage payments negotiations and ensure capability has profitable growth while delivering exceptional value to clients.

• Build andmaintainstrong relationships with influencer agencies platforms and talent management to create competitive advantages.

Team Leadership & Development:

• Build lead and mentor a team of influencer marketing specialists fostering a culture of excellence collaboration and continuous learning.

• Establish clear processes best practices and quality standards to ensure consistent high-quality delivery across all campaigns.

• Develop team capabilities across influencer identification negotiation contracting content briefing and campaign management.

Strategy & Client Management:

• Develop and implement comprehensive influencer marketing strategies tailored to diverse clients across various industries ensuring alignment with businessobjectivesand measurable ROI.

• Serve as a trusted advisor to senior clients educating them on influencer marketing opportunities and evolving best practices.

• Oversee campaign development from strategy through execution ensuring brand alignment creative excellence and performance optimization.

• Present campaign insights and performance results to clients translating data into compelling narratives and actionable recommendations.

Influencer Relations & Negotiation:

• Identifyand partner with influencers across all tiersfrom high-profile talent toemergingmicro and nano-creatorsbuilding a robust network across platforms (Instagram TikTok YouTube etc.).

• Lead complex negotiations with talent and their representatives securing mutually beneficial partnerships that deliver value for clients whilemaintainingstrong creator relationships.

• Navigate contracting compliance and rights management to protect both client and agency interests.

• Foster long-term creator relationships that can beleveragedacross multiple campaigns and clients.

Innovation & Best Practice:

• Stay ahead of industry trends platform innovations and emerging creator ecosystems to continuously evolve our offering.

• Leverage data analytics and AI tools to enhance creatorselection performance prediction and campaign measurement.

• Collaborate with social media creative and analytics teams to ensure holistic integrated campaign approaches.

What you need to be great in this role

• Operational & Commercial Excellence:10 years in influencer marketing with proven experience running influencer operations at scale. Strong commercial acumen withtrack recordof driving revenue growth managing budgets and delivering profitable outcomes. Experience with P&L management and new business development.

• Expert Negotiation & Relationship Building:Exceptional negotiation skills withdemonstratedability to secureoptimalpartnerships across all creator tiersfrom celebrity talent to micro-influencers. Strong relationship management capabilities with both creators and clients.

• Leadership & Team Development:Proven experience building and leading high-performing teams. Ability toestablishprocesses standards and best practices that drive operational excellence and scalable growth.

• Strategic & Analytical:Deep understanding of influencer marketing landscape across platforms content formats creator tiers and measurement methodologies. Data-driven approach with strong analytical skills to measure andoptimizecampaign performance (reach engagement conversions ROI).

• Client Relationship Management & Communication:Excellent presentation and communication skills with ability to educate influence and build trust with senior stakeholders. Experience managing complex client relationships and delivering strategic consultancy.
• Industry Knowledge:Strong understanding of influencer platforms tools contracting compliance rights management and FTC/ASA guidelines. Knowledge of creator economy trends and emerging platforms.

Req ID: 16649

#LI-JS1 #LI-HYBRID #LI-DIRECTOR

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.