Digital Mktng Specialist II

We are seeking an experienced Website Content Specialist to support the global Honeywell Aerospace Web Marketing team. This role is responsible for managing and optimizing website content within AEM CMS environment ensuring that digital experiences are engaging performant and aligned with business objectives. The ideal candidate brings expertise in content management website optimization UX best practices SEO and digital analytics with the ability to translate data insights into continuous improvements across the website.

In this role you will deliver high-quality optimized web experiences that support marketing campaigns and improve user engagement strengthen performance and elevate search visibility.

Key Responsibilities

Website Content Management & Governance:

• Manage publish and maintain website content in AEM ensuring alignment with brand standards content governance policies and digital strategy.
• Maintain and improve web pages templates and enhance components to ensure content consistency and scalability.
• Work with development teams to troubleshoot content-related issues and implement enhancements within the CMS environment. Coordinate digital updates within Agile workflows and sprint cycles.

Website Optimization & User Experience:

• Optimize landing pages and website content to improve user engagement conversion performance and customer journeys.
• Implement and support content personalization strategies to deliver more relevant digital experiences.
• Coordinate with IT for debugging issues and implementing new functionalities to enhance website experience and improve performance.

Experimentation & Personalization

• Support and implement A/B testing and multivariate experiments to validate optimization opportunities; Collaborate with marketing and analytics teams to define testing hypotheses and performance KPIs.
• Use experimentation insights to continuously refine content strategy and user journeys.

Digital Analytics & Performance Insights

• Monitor and analyze web performance and identify opportunities to improve content effectiveness engagement metrics and conversion performance.
• Translate data insights into actionable recommendations and optimization initiatives. Communicate insights to stakeholders.

SEO & Search Optimization

• Apply SEO best practices and implement on-page SEO strategies to improve search engine rankings and organic traffic; collaborate with SEO specialist to improve organic visibility and search performance.
• Analyze internal site search behavior and optimize content to improve search relevancy and user discovery.

YOU MUST HAVE:

• Bachelors degree in marketing or related field.
• 3 years of experience in website CMS SEO and UX.
• Hands-on experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
• Strong knowledge of SEO principles and web content optimization; ability to use tools like SEMrush Moz Ahrefs or Google Search Console.
• Experience using web analytics tools such as Adobe Analytics or Google Analytics to analyze website performance and user behavior.
• Familiarity with digital experience optimization including A/B testing and personalization tools such as Adobe Target.

WE VALUE:

• Basic knowledge of HTML CSS and web development best practices.
• Familiarity with UX design principles and tools like Figma Sketch or Adobe XD.
• Excellent project management communication and collaboration and stakeholder managementskills;
• Strong analytical thinking problem-solving and attention to detail.

BENEFITS OF WORKING FOR HONEYWELL

In addition to a competitive salary leading-edge work and developing solutions side-by-side with dedicated experts in their fields Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical Dental Vision and Life Insurance; Short-Term and Long-Term Disability; 401(k) match Flexible Spending Accounts Health Savings Accounts EAP and Educational Assistance; Parental Leave Paid Time Off (for vacation personal business sick time and parental leave) and 12 Paid Holidays. For more information visit: Benefits at Honeywell

The application period for the job is estimated to be 40 days from the job posting date; however this may be shortened or extended depending on business needs and the availability of qualified candidates. Date Posted: March 13 2026

U.S. PERSON REQUIREMENTS

Due to compliance with U.S. export control laws and regulations candidate must be a U.S. Person which is defined as a U.S. citizen a U.S. permanent resident or have protected status in the U.S. under asylum or refugee status.

ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the worlds most critical challenges around energy safety security air travel productivity and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency productivity sustainability and safety in high growth businesses in broad-based attractive industrial end markets. Our products and solutions enable a safer more comfortable and more productive world enhancing the quality of life of people around the globe.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex religion or veteran status.