Job Description

TheAdmissions teamis an energetic and fast-paced environment where we rely heavily on current technologies to meet the demands of the Information School and our to the Director of Admissions the Admissions Recruitment Content and Marketing Manager manages therecruitment marketing efforts for the Information School degree programs(undergraduatecertificatesmasters and PhD).

This position works with the Director of Admissions to set the school wide recruitment marketing strategy and goals for each year in coordination with communications and the degree program teams. This position oversees the advertising effort for all Information School programs includingmanaging a 1.5 million-dollar advertising budget and vendors to execute media and ad placement position leads the creation implementation and updating of all recruitment email campaigns.

In the Information Schoolthere is an expectation that all faculty and staff will step up where they see an opportunity to apply their specialexpertiseor talents speak up when theyidentifyopportunities or concerns and lead by taking actions that exemplify theInformation Schoolscore values. Leadership within the Information School is expressed in diverse ways reflecting the variety of styles and cultures that are represented by our faculty and staff.

Job Duties

Recruitment Marketing Strategy and Tactics (20%)

• Working with the Director of Admissions and Director for Communications set measurable goals and key performance indicators (KPIs) to assess the performance of recruitment marketing tactics.

• Working with the Director of Admissions identify areas where work is best executed through vendors with specific expertise. Identify potential vendors for those areas and manage the vendor(s) once selected.

Ad Campaigns and Marketing (30%)

• Manages the contract with selected vendor to best allocate the advertising budget to meet enrollment targets through digital prospecting and remarketing ads (search and social) affiliate relationships paid content and other digital and print opportunities.

• Manages the development and optimization of landing pages to support conversion goals in partnership with the Communications and Web Development teams as well as the Slate Database Manager.

• Ensures the optimization of campaigns to meet the schools recruitment goals through audience targeting updated messaging/creative and other strategies.

• Works with the Director for Admissions to set marketing strategy for the school and ensure tactical alignment and appropriate resourcing.

• Coordinates with the Communications team on campaign messaging and brand alignment.

• Ensures that program teams are consulted on the content of and placement of ads related to their program.

• Manages reporting efforts on lead generation and campaigns working with the schools analytics team to ensure needed reports are available.

Recruitment Email Campaigns (25%)

• Leads the creation and execution of recruitment email campaigns and update cycles for all programs in Slate in coordination with the Slate Database Manager to ensure accessibility of messaging and accuracy of audience targeting.

• Leads the review/approval process for all recruitment email content engaging Program teams Communications and other Admission colleagues as appropriate to their roles and the particular campaigns.

• Creates reports on engagement rates for use when updating or reviewing campaign effectiveness.

• Working with the Enrollment Advising team ensuring message timing and content for each programs campaigns aligns with recruitment efforts.

• Supports the Slate Database manager in verifying record deletion rules to ensure accurate contact lists.

Website (10%)

• Help ensure webpage content related to academic programs supports our recruitment goals.

• Help identify where new page features and layouts may support conversion working with Communications and the Web Development team to execute.

• Review information from the Communications team on structure meta tags landing pages and UX with an eye towards conversion of visitors to prospective applicants.

Search Engine and Generative Optimization (10%)

• Lead the content strategy for program articles and content that will improve SEO/GEO rankings for degree programs.

• In coordination with the Communications team and the Schools overarching website SEO/GEO and advertising strategy review data about prospective student search behavior to optimize the SEO keywords for program recruitment.

• Work with the Communications team and any vendors to support execution of SEO/GEO.

Other Support (5%)

• Support messaging regarding events as needed.

• Help staff school wide events such as iWelcome Convocation Research Fair Career Fair.

• Other duties as assigned.

Lead Responsibilities

Lead cross-team efforts on recruitment advertising strategy and content reviews ensuring feedback integration from multiple teams across the Information School. Manage over a million dollars in marketing budget. Manage external vendors to ensure work is executed to schools specifications and contractual requirements.

Position Complexities

The Admissions Recruitment Content and Marketing Manager regularly exercises discretion and independent decision-making authority. This position has oversight of brand alignment and school reputation in our marketing to over a million eyes a year with content that ultimately affects our new enrollments.

The position requires excellent communication skills with internal and external audiences ability to track multiple strategies and timelines across several workflows. This position requires rapid decision making to shift tactics that are not performing immediately to a new direction.

This position requires a flexible work schedule with occasional weekend and evening hoursto support admissions events and meet important internal deadlines. This position may work on a hybrid schedule with teams that are also hybrid. On rare occasions this position may have work related travel evening or weekend events.

Minimum Qualifications

• Bachelors Degree in Marketing CommunicationsBusiness orother fields.

• Minimum of 3years of experience inadmissions enrollment management marketing or a communications-intensive role within the Higher Education field.

• Experience managing vendor contracts and work execution.

• Mustdemonstrateexcellent writing communications planningand information technology skills.

• Must be able to work independently as part of a team and tolead others whileusing independent judgement.

• Demonstrated success in working with diversepopulations.

Preferred Qualifications

• Experience with Slate CRM.

• Experience in program planning and management preferably in Higher Education marketing.

Compensation Benefits and Position Details

Pay Range Minimum:

Pay Range Maximum:

Other Compensation:

Benefits:

Temporary or Regular

FTE (Full-Time Equivalent):

Union/Bargaining Unit:

About the UW

Working at the University of Washington provides a unique opportunity to change lives on our campuses in our state and around the world.

UW employees bring their boundless energy creative problem-solving skills and dedication to building stronger minds and a healthier return they enjoy outstanding benefits opportunities for professional growth and the chance to work in an environment known for its diversity intellectual excitement artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive respectful and welcoming community for all. As an equal opportunity employer the University considers applicants for employment without regard to race color creed religion national origin citizenship sex pregnancy age marital status sexual orientation gender identity or expression genetic information disability or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process contact the Disability Services Office at or .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.