Senior Manager, Product Marketing Job ID 2026-1206

Description

Job Description: Senior Manager Product Marketing

Purpose

What We Build/Manage

• Core product positioning narratives and competitive differentiation (in partnership with the VP)
• Ongoing product marketing research and market intelligence program
• Standardized go-to-market playbooks templates and processes
• Key launch workstreams and enablement deliverables
• Team workflows priorities and quality of outputs

Key Responsibilities

• Translate product marketing strategy into repeatable frameworks templates and deliverables
• Refine and evolve positioning messaging and differentiation across the portfolio
• Ensure consistency of narratives across launches sales materials and enablement assets

• Own key components of launch planning including:
• Packaging and bundling inputs
• Sales enablement frameworks
• Standardized launch checklists and timelines
• Develop and refine scalable templates for launches collateral and enablement materials
• Identify process gaps and recommend improvements to increase efficiency and impact

• Lead ongoing market intelligence efforts including:
• Competitive tracking and battlecards
• Win/loss synthesis and trend analysis
• Customer and prospect interviews
• Market and segment insights to inform positioning and roadmap inputs
• Maintain a centralized repository of product marketing insights
• Partner with Product and Strategy teams to translate insights into actionable recommendations

• Manage and develop a small team of product marketers
• Set priorities review deliverables and ensure high-quality outputs
• Coach team members on positioning storytelling and stakeholder management
• Balance workload and clarify ownership across workstreams

• Serve as a primary product marketing partner to Sales Enablement and Revenue teams
• Collaborate closely with Product Engineering Operations Finance Legal and Communications
• Represent Product Marketing in key cross-functional forums as needed

• Monitor product performance adoption and feedback post-launch
• Recommend optimizations to positioning packaging or enablement based on data and market feedback

Qualifications

• 68 years of experience in B2B product marketing or closely related roles
• 13 years of people management experience (or demonstrated leadership of peers/projects)
• Proven experience leading research-driven product marketing initiatives
• Strong analytical skills with experience synthesizing qualitative and quantitative insights
• Excellent written and verbal communication skills
• Demonstrated ability to manage complex cross-functional initiatives

About Internet Brands:

At Internet Brands we carefully consider a wide range of factors when determining compensation including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills qualifications and experience. We expect this role to start with a base $90K to mid $100Ks We encourage all interested candidates to apply.

In addition to our awesome culture we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical dental and vision coverage flexible spending accounts (FSA) for medical and dependent care short-term and long-term disability insurance and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match paid time off (PTO) paid holidays commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching addition employees can take advantage of voluntary benefits such as home auto and pet insurance and discounted legal and financial services. For more details feel free to inquire during the interview process.

Internet Brands headquartered in El Segundo Calif is a fully integrated online media and software services company focused on four high-value vertical categories: Health Automotive Legal and Home/Travel. The companys properties and platforms include the WebMD Medscape and Henry Schein ONE networks which are the global leaders in their markets; Nolo Avvo and Martindale which form the largest consumer information provider in the legal market; and CarsDirect Fodors Travel and many others which are leaders in their key vertical markets. Internet Brands award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients. The companys powerful proprietary operating platform provides the flexibility and scalability to fuel the companys continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands is an equal opportunity employer and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices on: Experience:

Senior Manager