Director, Brand Safety & Responsible Investment

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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6125 - Director Brand Safety & Responsible Investment

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

TheGlobal Head of Brand Safetyis responsible fordefining and leading WPP Medias brand safety strategy and practices across all markets. Acting as the lead spokesperson for WPP Media on brand safety topics this role shapes industry standards influences policy andmaintainsthe organisations position at the forefront of brand safety innovation.

Based in London you will partner with clients industry bodies technology providers and internal WPP Media teams to ensure safe responsible media investment and mitigate risks to brands across channels and platforms. This position has global oversight and will direct crisis response education operational enforcement and strategic collaboration to protect brand integrity client trust and consumer safety.

SkillsandExperience

Global Industry Leadership & Strategic Partnership

• Be the lead spokesperson for WPP Media globally around all brand safety topicsrepresentingWPP Media at industry events in the press and with trade bodies

• Align with Global Partnerships teams to influence product innovation and roadmaps with key industry partners and industry collaborations (e.g. Ad tech partners IAB etc.)

• Ensure global adherence to industry standards and obtain the associated certifications (e.g. TAG Brand Safety IAB Gold).

• Advisethe wider business and generate POVs on brand safety developmentsincidentsand legislative changes relevant to WPP Media

Client Leadership

• Define and lead the overall brand safety strategy together with individual (global) clients on an ongoing basis requiring regular contact with key clients as well as leading the brand safety strategy in client reviews and pitches

Brand Safety Standards & Implementation

• Ensure WPP Media is at the leading edge of brand safety development overseeingselectionof third-party measurement and developing frameworks for defining and qualifying success

• Maintain rigorous adherence to WPP Medias brand safety best practices throughout all agency operations

Global Guidance Education & Training

• Outline best practice around brand safety tools and strategies to minimise duplication and maximise efficiencyeffectivenessand value during implementation

• In conjunction with the Learning and Development team design and deliver comprehensive and engaging global brand safety education and training programmes for all WPP Media teams

Crisis Management

• Lead WPP Medias global crisis response to brand and user safety incidents including responses to sensitive news cycles regulatory impacts and social media platform challenges.

Responsible Investment

• Develop and implement a gold standard approach to responsible investment ensuring it is implemented into existing ways of working

Financial and Operational

• Own the annual global budget planning process for the Brand Safety team function working with internal global finance teams to ensureappropriate resourceallocation

• Input into the Global Investment strategy around negotiation and implementation of brand safety tools to maximise client value and operational excellence

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. Wehave a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard tocharacteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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