Lead Analytics & Insights Converse GC

Nike

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profile Job Location:

Shanghai - China

profile Monthly Salary: Not Disclosed
Posted on: 2 days ago
Vacancies: 1 Vacancy

Job Summary

Responsibility:

  • Own end-to-end marketplace and consumer insights to fuel both digital and IMP business decision-making leveraging internal business data key e-comm platform data capability industry benchmarks consumer behavior data and search and social signals.
  • Translate raw and extensive data into clear compelling storylines and actional insights to identify key market trends potential business opportunities competitive dynamics and category growth drivers.
  • Develop deep consumer insights incl. segmentation purchasing behavior preference journey and demand patterns to support targeted marketing merchandising and user experience decisions
  • Partner closely with marketing merchandising and channel teams to translate insights into business priorities initiatives and roadmaps
  • Lead and manage external agencies partners and vendor resources to deliver insights efficiently
  • Provide proactive forward-looking insights to leadership team enabling data-backed decision making on channel strategy assortment pricing promotion and consumer engagements
  • Continuously evolve the insights toolkit and reporting structure to improve analytics efficiency visibility and business influence.

Qualifications:

  • 8 years of professional working experience. Consulting or strategy experience within the retail industry is highly preferred; extensive data analytics experience is a distinct advantage.
  • Strong analytical skills and numerical acumen with expertise in structured problem-solving. Exceptional ability to distill clear storylines and actionable insights from extensive data. Proven experience leading and managing external agencies to drive delivery.
  • Exceptional sense of ownership and action-oriented mindset. Able to quickly grasp context frame ambiguous problems and drive end-to-end planning and execution in uncertain environments.
  • Impeccable business judgment with the ability to formulate hypotheses design pilots and apply structured problem-solving techniques to evaluate solutions.
  • Demonstrated excellence in cross-functional collaboration with a proven track record of leading complex cross-stakeholder projects. Skilled in facilitating ideation scoping and strategic planning sessions.
  • Excellent communication stakeholder management and influencing skills.
  • Proficiency in analytics tools and major BI platforms.
  • Fluent in both Mandarin and English (written & spoken).
  • Knowledge and passion for the sportswear industry is a strong plus.

Responsibility:Own end-to-end marketplace and consumer insights to fuel both digital and IMP business decision-making leveraging internal business data key e-comm platform data capability industry benchmarks consumer behavior data and search and social signals.Translate raw and extensive data into c...
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Key Skills

  • Adobe Analytics
  • Data Analytics
  • SQL
  • Attribution Modeling
  • Power BI
  • R
  • Regression Analysis
  • Data Visualization
  • Tableau
  • Data Mining
  • SAS
  • Analytics

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Nike delivers innovative products, experiences and services to inspire athletes.

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