Digital Analytics Expert
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Job Summary
Digital Analytics Expert will be responsible for driving optimal channels performance through his/her expertise in analytics testing and optimization. The ideal candidate will have a background in Adobe Platforms specifically Adobe Analytics Adobe Tag manager and Adobe Target
Position requires excellent communication skills problem solving and data driven approach an orientation to detail and process ability to work and maintain composure under tight deadlines advanced expertise in digital web analytics and reporting as well as knowledge about digital marketing principles and best practices.
This position also demands ability to work collaboratively in multi-functional teams and cross-teams.
Key Responsibilities:
- Use of advanced analytics tools with a primary focus on Adobe Analytics to gather insights into user behaviour channels performance and key metrics.
- Help to define and implement A/B and multivariate testing initiatives to optimize and enhance overall user experience.
- Collaborate with cross-functional teams to identify and prioritize opportunities for performance improvement based on data analysis of website/app/onboarding processes.
- Provide training and guidance to team members on analytics testing and optimization techniques fostering a culture of continuous improvement.
- Manage the existing analytics resources and the relationships with the digital .channels team.
Required skills and experience
- Proven experience in digital performance optimization analytics and testing;
- In-depth knowledge of Adobe Platforms particularly Adobe Analytics and Adobe Target;
- In-depth knowledge of JavaScript CSS and HTM;
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights;
- Solid understanding of website architecture performance metrics and best practices for use the data analytics for the marketing acquisition.
- Excellent communication and collaboration skills to work effectively with cross-functional teams;
- Proactive problem-solving mindset and the ability to thrive in a fast-paced dynamic environment.
Working conditions: Full Time
Duration: Permanent
Location:Milan (hybrid)
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank the first in Italy to adopt a fully flexible smart working model and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in peoples potential. We dont judge coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.
do your thing is about people being free to live the life they want to live knowing that they will make their world a little better for it.
Do you think you are a step ahead Apply now!
The benefits of joining ING
In addition to being a part of a great team working in a fun and innovative environment we offer:
Super flexible smart working
Competitive base salaries and performance based bonuses
Diverse cultures & Innovative mindsets
International Environment
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well-being
A special day off when it is your birthday: we call it #doyourbirthday!
And of course we cant forget: free water & coffee at the office!
Our Commitment
Diversity is a fundamental element of our corporate culture and we are fully committed to creating a safe and inclusive environment based on mutual respect and the value of diversity offering equal job opportunities to all qualified candidates.
Job Application Safety Reminder
Were seeing an increase in fraudulent job offers. To protect yourself please follow these key guidelines when applying for roles at ING:
Apply only via official ING platforms: ING usesWorkdayas its internal recruitment system. Applications should be submitted only via our official career site.
Check the senders email carefully: legitimate communication will always come from: @ and/or @
No payments or banking details will ever be someone asks for this information its a scam.
If you suspect suspicious activityreport it immediately. Your safety matters to us.
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
ING Global Career Opportunities - Welcome to 'careers at ING'. We give you the space to develop yourself as an intern, trainee and professional. Check out our opportunities. Jump on!
