Senior Data Analyst Marketing

Hoofddorp - Netherlands

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Why this role matters

This role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit.

As Senior Data Analyst you will own the analytics domain for theMarketing department and act as the primary data partner to marketing leadership shaping strategy through data. You will mentor 3 analysts across acquisition retention and service value streams and bring data and insgiths across those teams together.

You will support marketing decisions across 6 markets analysing millions of membership interactions to help grow and retain 4M members across Europe.

The problems you will solve

You will help answer some of the most important growth questions at Basic-Fit:

What factors drive member growth and retention across 6 markets
What member proposition and pricing strategies maximize revenue and retention
Which marketing channels generate the highest incremental returns

Your insights will directly influence how Basic-Fit invests in marketing and drives sustainable growth.

Your role

You are an analytics business partner who translates complex data into decisions.

You work closely with marketing leadership turning large-scale data into clear insights that shape campaigns marketing investments and growth strategy.

Primary responsibilities (ownership & impact)

Own the analytics domain for Marketing connecting Acquisition Retention and Service.
Act as the primary data partner to marketing leadership to translate large-scale data into actionable insights and strategic recommendations
Communicate insights through clear storytelling and executive-level presentations
Support marketing investment proposition and pricing decisions across 6 European markets

Secondary responsibilities (analytics enablement)

Build and maintain dashboards and reporting frameworks
Support advanced analytics such as marketing mix modeling and forecasting
Partner with data engineers to improve data models and data availability
Mentor analysts and help elevate analytics maturity within the marketing team

What you bring

Core capabilities

Strong SQL for large-scale data analysis
Proven data visualization and automated reporting experience in data analytics tools (preferrably PowerBI)
Experience translating marketing data into business insights
Ability to influence senior stakeholders through data storytelling
Experience working with cross-functional business teams

Nice to have

Experience with Python or statistical modelling
Experience in subscription digital or consumer businesses
Familiarity with marketing analytics or experimentation

Your environment

You will work in a collaborative and modern data organization:

Dedicated Data Platform team managing the platform
Modern BI stack (Databricks Power BI scalable cloud infrastructure)
6 analysts in the broader analytics organization of which 3 in the marketing department

What We Offer You

At Basic-Fit its not just about work its about your growth. As a Senior Data Analyst youll have the freedom to make an impact and develop yourself in a dynamic environment.

Our data teams support decisions that impact millions of member interactions every day from marketing acquisition to in-club experience

What You Can Expect From Us

Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
Career Growth: Plenty of opportunities for professional and personal development.
Work Culture: An informal international and down-to-earth environment. We value working together so we work 4 days in the office 1 day from home.
Innovation: Your ideas contribute to strategic projects.
Perks & Benefits: Travel allowance bike plan health insurance discounts remote work allowance and a pension plan (52% contribution by Basic-Fit).
Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europes largest low-cost high-value fitness chain with more than 4 million members across 1600 clubs. We are continuously growing and improving and were proud to have been recognized as Marketing Company of the Year. If youre looking for a place where you can make an impact while having fun at work youve come to the right place!

What Makes Us Unique

Work with Impact: What you do makes a difference. We dont just work for our members partners and teamswe work with them.
Collaboration: Everyone works together to achieve goals and celebrate success.
Diversity & Inclusion: We welcome everyone into our workplace.

Apply Now!

Ready for your next adventure Click the Apply button and well get in touch with you as soon as possible.

Questions Feel free to contact Kerensa at

Required Experience:

Senior IC

Why this role mattersThis role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit.As Senior Data Analyst you will own the analytics domain for theMarketing department and act as the primary data pa...