Product Manager, WhatsApp
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About the Team
Klaviyos WhatsApp Expansion team is responsible for driving adoption and improving funnel conversion for WhatsApp one of Klaviyos most strategically important emerging channels. As Klaviyo accelerates its international growthWhatsApp is central to how brands communicate with their customers in mobile-first markets.
This team operates with a growth mindset: running hypothesis-driven experiments closing funnel leaks and compressing the time from customer feedback to shipped features. Youll work alongside a sibling WhatsApp Pipeline team focused on backend reliability and infrastructure while your team owns the customer-facing experience from onboarding through active sending and beyond.
About the Role
We are seeking a Product Manager to help drive the next phase of growth for WhatsApp. You will partner closely with engineering design data and go-to-market teams to expand our mobile engagement platform improve scalability and reliability and enhance the overall customer experience.
WhatsApp is already showing strong early product-market fitdaily senders nearly doubled in the months following GA and brands are seeing meaningful revenue attribution from their first campaigns. This role is about turning that early traction into a scalable growth engine.
This role will play a key part in helping Klaviyo expand internationally where messaging apps like WhatsApp play a central role in customer communication.
What Youll Do
- Own and execute the WhatsApp adoption-focused roadmap with a near-term focus on growth drivers (playbooks improved discovery) onboarding ease of use and closing competitive gaps.
- Identify and close funnel leaks across the WhatsApp setup and sending journeyfrom account connection and template approval through first campaign send and ongoing engagement.
- Run rapid metric-driven experiments to improve activation and adoption operating in short feedback cycles with a bias toward shipping and learning.
- Define and track success metrics across adoption engagement deliverability opt-in conversion and system reliability.
- Collaborate with cross-functional teams on multi-channel initiatives ensuring WhatsApp works seamlessly within Klaviyos omnichannel flows campaigns and forms.
- Gather and synthesize customer and stakeholder feedback to inform prioritization.
- Collaborate cross-functionally to ensure successful launches and adoption in the market.
How Youll Make a Difference
- Expand and strengthen Klaviyos WhatsApp channel making it a powerful channel for Klaviyo customers to drive revenue and ROI
- Contribute to Klaviyos international growth in mobile-first markets such as LATAM and APAC.
- Drive improvements to the self-serve experience that make WhatsApp adoption frictionless
- Strengthen Klaviyos competitive positioning against point solutions by closing key gaps and delivering a differentiated platform-native WhatsApp experience.
Who You Are
- 46 years of product management experience ideally in messaging growth or platform products.
- Experience with PLG Experimentation focusing on using the product itself to drive acquisition activation retention and conversion often involving onboarding optimization pricing experiments and in-app nudges
- Data-driven and analytical you use product telemetry and customer insights to inform decisions.
- Experience working on WhatsApp or conversational messaging products is highly desirable.
- Experience building for or working with international markets particularly LATAM or APAC is a strong plus.
- Spanish and/or Portuguese language proficiency or experience working with Latin American markets is strongly preferred.
- Comfortable navigating Metas platform ecosystem including Business API requirements template approvals and policy changes.
- Adaptable and proactive able to operate effectively in a fast-moving evolving environment.
- Strong communicator who can translate technical depth into clear customer and business impact.
- Curious and growth-oriented excited to continue learning and expanding your scope.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.
Please see the independent bias audit report covering our use of Covey here
Required Experience:
IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
