Senior CRM Manager (mfd)

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profile Job Location:

Berlin - Germany

profile Monthly Salary: Not Disclosed
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

  •  Develop and execute a comprehensive multi-channel CRM strategy across the entire customer lifecycle from onboarding and activation to engagement retention and reactivation.
  • Own the operational management of our lifecycle segments and communication flows using channels like email push notifications and in-app messages to deliver the right message at the right time.
  • Dive deep into data to uncover insights about customer behavior identify key segments and measure the impact of your initiatives on core business KPIs like LTV retention and churn.
  • Exceptional stakeholder management skills and the ability to communicate effectively and collaborate with both technical and non-technical partners.
  • Manage and optimize our CRM tech stack ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys.

Qualifications :

  • You have 5  years of experience in CRM management preferably within the e-commerce retail subscriptions or grocery delivery industry
  • Proven track record of developing and executing successful CRM strategies and lifecycle management 
  • Strong analytical skills and proficiency in data analysis tools (e.g. SQL Excel BigQuery GSheets Looker)
  • Excellent understanding of customer segmentation lifecycle marketing and personalization
  • Experience with CRM platforms such as Braze Iterable Segment or similar
  • Excellent communication leadership and interpersonal skills 
  • Ability to work collaboratively in a fast-paced dynamic environment

Additional Information :

  • A 1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn grow and achieve your goals
  • 26 days of vacation 1 day every year up to a maximum of 30 days
  • A mobility budget of 35 EUR per month for Deutschland Ticket subsidy
  • A cool discount on your Urban Sports Club membership
  • Attractive company pension options
  • Unlimited access to an e-learning and development platform MyAcademy including online German courses
  • Online discounts with Corporate Benefits and Future Bens
  • A cool discount off your personal Flink orders; be the first to test out new products!
  • A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance

It is our commitment that every applicant will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion.


Remote Work :

No


Employment Type :

Full-time

 Develop and execute a comprehensive multi-channel CRM strategy across the entire customer lifecycle from onboarding and activation to engagement retention and reactivation.Own the operational management of our lifecycle segments and communication flows using channels like email push notifications a...
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