Senior Manager Paid Search

Copenhagen - Denmark

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description

Join a fast-paced collaborative Retail Experience & Marketing (REM) team driving the next phase of growth for the LEGO Groups retail this roleyoullhelp shape regional media strategy across multiple markets connecting data insights and cross-channelexpertiseto drive both eCommerce growth and in-store footfall. With a strong focus on performance media particularly searchyoullturn insights into smarter investments helping build audience-first brand experiences and delivering measurable impact for the business.

Werepleased to share that we offer a hybrid working week arrangement calledBest of Both requiring 3 days in the office location and 2 days from home.

No relocation or visaassistanceis offered for this position.

The closing date for all applications will be25thMarch 2026.

Core Responsibilities

Lead Paid Search Strategy for LEGO Retail -Develop and drive the paid search media strategy for LEGO Group Retail (D2C) delivering engagement and commercial performance across both ecommerce and physical stores across multiple regional markets.

Drive Data-Led Media Investment Decisions -Evaluate performance data across analytics finance forecasting and marketing mix modelling to optimise budgets improve marketing effectiveness and ensure investments deliver measurable business impact.

Plan and Optimise Multi-Market Search Activation -Build and lead regional search plans across platforms including Google and Microsoft ensuring campaigns are tailored to shopper behaviour and deliver both short-term performance and long-term customer value.

Champion Test-and-Learn and Cross-Channel Collaboration -Apply a growth mindset to continuously test refine and evolve the media mixconnecting paid search with programmatic and social channels to maximise overall performance.

Lead Partner Collaboration and Media Execution -Work closely with internal media teams agency partners and senior stakeholders to brief activation teams align strategy with business priorities and communicate performance and channel excellence across the organisation.

Do you have what it takes

Digital Performance Marketing Expertise -Strong experience in paid search and digital performance marketing across platforms such as Google and Microsoft.

Global / Multi-Market Search Experience -Proventrack recordmanaging search campaigns across multiple international markets and languages.

Data-Driven Mindset -Highly structured approach to analysing performance data and turning insights into optimisation actions.

Large Budget Management -Experience managing significant media budgets across regions with strong forecasting financial oversight and KPI accountability.

Collaborative & Agile Working Style -Comfortable leading projects and working cross-functionally in fast-paced team-oriented environments.

Fluency in English both written and verbal.

#LI-MD1

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience:

Senior Manager

Job DescriptionJoin a fast-paced collaborative Retail Experience & Marketing (REM) team driving the next phase of growth for the LEGO Groups retail this roleyoullhelp shape regional media strategy across multiple markets connecting data insights and cross-channelexpertiseto drive both eCommerce gro...