Marketing Automation CRM Manager (gn)

Your mission

The Bikeleasing Group continues to experience strong growth and makes sustainable mobility simple and attractive for companies and their employees. With our leasing model for company bikes and our multibenefit service we offer genuine added valuestraightforward flexible and futureoriented. Our marketing team brings creative ideas to life to ensure that our various target groups are addressed in a differentiated and targeted manner. And this is where you come in!
As Marketing Automation / CRM Manager (gn) you are a central part of our digital team. Together with your team you will further develop our HubSpot email marketingboth technically and conceptually.
You know exactly how important a compelling customer journey is and what truly matters Then apply now and become part of our team. We look forward to meeting you!

• You will develop and implement automated marketing processes and create strategic concepts for multistage marketing and sales campaigns particularly for lead generation and customer retention across the entire lifecycle
• To support targeted customer acquisition and activation you will design innovative lead magnets and coordinate the content and visual implementation within the marketing team for all brands of our corporate group
• With welldesigned automations you will enable our target groups to experience a seamless customer journeyfrom the first interaction to longterm retention
• You will segment customer data apply proven A/B testing strategies and manage automated processes across all brands to support both acquisition and retention goals
• Your analytical and datadriven approach allows you to evaluate our campaigns based on key KPIs and provide valuable insights for planning and optimizing future initiatives. You place particular focus on conversion engagement and retention metrics across all brands

Your profile

• Your HubSpot skillset covers everything from designing thoughtful customer journeys to crafting visually appealing individual emails to technically implementing highperforming workflows and continuously optimizing them
• Through successful B2B and B2C initiatives you know exactly how to use whitepapers content pieces and videos effectively
• CPA CAC CLV lead scoring and lead nurturing are not just buzzwords to youthey are a fundamental part of your toolkit
• You have strong technical expertise are very familiar with integrating various systems via API solutions and have already supported processes related to data integration and automation
• The ideal combination of visionary thinking creative finesse and technical knowhow rounds out your profile

Why us

We live team spirit: YOU matter to us. Every day our continuously growing and dynamic team accomplishes great thingsand we want you by our side.

What We Offer You:

• Highquality technical equipment and a wellstructured onboarding process
• Be part of our growthyou can drive initiatives forward and actively shape our future creating a strong longterm career perspective
• Back to the office Not here! Instead youll enjoy maximum flexibility supported by our modern flextime model and our workation policy
• Through Probonio you receive a monthly 50 voucher of your choiceplus 60 annually for your birthday
• In addition to excellent company pension plan benefits you also receive capitalforming payments
• Naturally you can lease up to two bicycles or pedelecs through us as your employer

We see diversity as an enrichment to our team. Thats why we welcome all applications and particularly encourage people with disabilities or other challenges to apply.