DSM
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
PFB JD for DSM role:
Location: Mumbai India
Reports to: Territory Sales Manager
Position Overview
As a DSM you will combine data-driven execution via our digital platform with high-energy consumer advocacy to turn them into loyal brand consumers.
Key Responsibilities
1. Digital Execution:
Utilize our proprietary geo-tagged mobile application Hawkeye to record and track every market visit in real-time.
Maintain rigorous Market Hygiene standards by auditing stock levels pricing compliance and shelf health.
Ensure 100% Brand Availability and premium Visibility (brand placement brand availability POSM placement ) across all assigned wine shops.
2. Strategic Route Planning
Strictly adhere to the monthly PJP (Permanent Journey Plan) beat schedule.
Ensure consistent coverage of your designated territory in Mumbai optimizing travel time for maximum market impact.
Report daily insights and competitor activities directly through the digital ecosystem.
3. Consumer Advocacy & Conversion
Act as a brand advocate on the shop floor confidently engaging with walk-in consumers.
Execute Sell-Out strategies by educating consumers on the heritage taste profiles and quality of Pernod Ricard brands.
Actively convert consumers from competitor brands to our portfolio through persuasive storytelling and advocacy.
The Ideal Candidate
Tech-Savvy: Comfortable operating geo-tagged mobile apps and using data to guide daily operations.
Market Specialist: Deep understanding of the Mumbai retail landscape (Wine Shops/Off- trade) and consumer behaviour.
Effective Communicator: Bold articulate and charismatic. You should be able to strike up a conversation with anyone and hold their attention.
Disciplined: High level of integrity regarding PJP adherence and reporting accuracy.
Result-Oriented: A closer mindset with a passion for winning at the shelf.
Reports to: Territory Sales Manager
Position Overview
As a DSM you will combine data-driven execution via our digital platform with high-energy consumer advocacy to turn them into loyal brand consumers.
Key Responsibilities
1. Digital Execution:
Utilize our proprietary geo-tagged mobile application Hawkeye to record and track every market visit in real-time.
Maintain rigorous Market Hygiene standards by auditing stock levels pricing compliance and shelf health.
Ensure 100% Brand Availability and premium Visibility (brand placement brand availability POSM placement ) across all assigned wine shops.
2. Strategic Route Planning
Strictly adhere to the monthly PJP (Permanent Journey Plan) beat schedule.
Ensure consistent coverage of your designated territory in Mumbai optimizing travel time for maximum market impact.
Report daily insights and competitor activities directly through the digital ecosystem.
3. Consumer Advocacy & Conversion
Act as a brand advocate on the shop floor confidently engaging with walk-in consumers.
Execute Sell-Out strategies by educating consumers on the heritage taste profiles and quality of Pernod Ricard brands.
Actively convert consumers from competitor brands to our portfolio through persuasive storytelling and advocacy.
The Ideal Candidate
Tech-Savvy: Comfortable operating geo-tagged mobile apps and using data to guide daily operations.
Market Specialist: Deep understanding of the Mumbai retail landscape (Wine Shops/Off- trade) and consumer behaviour.
Effective Communicator: Bold articulate and charismatic. You should be able to strike up a conversation with anyone and hold their attention.
Disciplined: High level of integrity regarding PJP adherence and reporting accuracy.
Result-Oriented: A closer mindset with a passion for winning at the shelf.
