Digital Marketing Intern VF Packs (Eastpak JanSport Kipling)
Location: Jersey City NJ (Hybrid)
Duration: 12-week Summer Internship
About Us
At VF Packs were home to iconic lifestyle & travel brands Eastpak JanSport and Kipling. These brands aim to inspire self-expression & adventure without sacrificing functionality. Our mission is to connect with consumers through meaningful digital experiences while staying true to our heritage of innovation and sustainability. If youre passionate about marketing and eager to learn in a dynamic collaborative environment this internship is for you.
What Will You Do
A day in the life of a Digital Marketing Intern at Eastpak JanSport & Kipling looks a little like this.
As an intern on the Ecommerce Team you will support day-to-day tasks contribute to email and digital campaign launches. You will work closely with the Ecommerce Team in addition to the Brand Marketing & Creative Team. This is a great opportunity to build foundational ecommerce skills and understand how a digital business operates. This role will be reporting into the Digital Growth Marketing Manager.
More details on the role & responsibilities:
- Assist in planning and executing digital marketing campaigns across email SMS social media and paid channels.
- Support Email briefing and QA testing to ensure accuracy across pricing promotions images and content for key launches
- Support the creation and organization of our content calendar ensuring alignment across all digital channels for key marketing moments
- Help monitor campaign performance and analyze key metrics such as engagement conversion and ROI.
- Collaborate with cross-functional teams to ensure brand consistency and optimize user experience.
- Conduct loyalty & competitor research and trend analysis to inform marketing strategies.
- Participate in brainstorming sessions and contribute fresh ideas for upcoming campaigns.
What Do You Need to Succeed
We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. We are most interested in learning about your degree/ education in process.
The foundation skills you will need in this position are:
- Self-starter with curiosity and willingness to learn
- Strong interest in ecommerce digital marketing or similar fields
- High attention to detail and strong organization skills
- Comfortable working with spreadsheets and basic data analysis
- Ability to manage deadlines in a fast-paced environment
- Strong written and verbal communication skills
There are also a few skills that are not required but preferred.
Experience using ecommerce platforms (Shopify Salesforce etc.)
- Basic familiarity with Excel Google Analytics PowerPoint Content Management Tools
- Coursework or projects related to Ecommerce or Digital Marketing
Whats In It For You
Hands-on experience with real-world digital marketing projects.
Skill-building workshops and mentorship opportunities.
Networking with peers and senior leadership.
A supportive inclusive culture that values creativity and growth.
Hiring Range:
$18.00 USD - $22.50 USD per hourBenefits at VF Corporation: This position is a part-time or limited time position (i.e. internship) and is not eligible for all the benefits plans offered at VF Corporation. There are some benefits the company offers that this position can participate in. You can review a general overview of the benefits provided at VF by visiting and by clicking Looking to Join VF Detailed information on the benefits options you qualify for will be provided upon hire.
Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Intern