Creative Services Manager Copy and Brand Voice

Grand Rapids, MI - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About Corewell Health

Our new name signals our bold commitment to health and wellness. At our core we are here to help people be well so they can live their healthiest life possible.Through health care and health coverage we create more value. Through compassion collaboration claritycuriosityand courage we make anything and everything possible. Through our people we care for the whole person with respectdignityand love.Everyone deserves opportunities and resources for better health. Everyone deserves our relentless pursuit to innovate and always do better.Everyone deserves to have a community be a great place to live work learn and play. We believe health and well-being should be within reach for all.We believe the system to support the entire health and wellness journey starts with prevention. We believe that together we will make a difference. Together we are here to make health better for everyone. Together we are Corewell Health.

Scope of Work

The Creative Services Manager of Copy and Brand Voice will help co-lead and build a best-in-class internal creative services department. Reporting to the Director of Brand and Creative this role will help nurture govern and execute on the Corewell Health brand voice across different platforms teams and channels. You must be a strong conceptual thinker with an ability to flex writing style based on situational need and an expert on effectiveness in digital print web collateral and ad copy. This role needs a writing leader with a strong grasp of message hierarchy tone voice and narrative structures who will be writing consulting and directing. The manager should be experienced with developing standards and comfortable developing AI brand voice agents. The Manager of Copy and Brand Voice balances written creative direction direct copywriting and brand governance. It requires an ability to think strategically and creatively to solve for brand fit. Must possess a love of language a passion for building brands an ability to coach others and a style range that can adapt for different copy needs and audiences.

Essential Functions

Creative Direction

Direct the design and creation of all advertising communication and marketing projectsboth internal and external.
Collaborate with brand and service line marketing for the creation of promotional retention and training materials campaign materials and event materials.
Set initial creative direction and provide creative critique and constructive feedback for Creative Team and external marketing and creative partners.
Provide photo and video shoot creative direction pre-planning support on-site art direction and post-production management.
Assist with the design and creative direction for special corporate and leadership projects.
Assist in the assignment of project and tasks with a thorough understanding of each Creative Team members skills and talents
Provide creative oversight at a high-level making connections between projects initiatives and teams as needed.
Provide design support for the Creative Team with hands-on design execution and production.
Develop guidelines for and manage the proper use of company related communications (photo logos colors type).
Provide creative insight inspiration and guidance as a leader of the Creative Team.
Stay up-to-date with current design trends production techniques UX/UI trends etc.
Encourage and inspire healthy collaboration across teams.

Strategy

Focus on coordinating the creative strategy in collaboration with the corporate brand director.
Work closely with the brand and service line marketing to collaborate on marketing strategies that support short- and long-term business objectives.
Continue to develop and evolve the Corewell Health brand keeping it unique engaging and current in the market.
Work closely with the Brand team to translate the brand brand campaigns and initiatives across all lines of business and all materials.
Assist in annual planning of imagery creationcollaborating with leaders across all categories and to assess and develop a plan based on specific needs.

Production Management

Participate and lead virtual and in-person presentations creative reviews weekly team meetings working sessions etc.
Work closely with the team to plan project schedules and reviews and utilize existing systems and project management applications to ensure all deadlines and budgets are adhered to.
Develop and maintain healthy collaborative working relationships across all teams.
Supervise administration of marketing project management systems.
Supervise corporate literature store functions.
Oversee all direct mail and fulfillment projects.
Oversee/direct the design of Corewell Healths external web page.
Maintain quality accountability and develop good working relationships with external vendors.
Review and plan annual budgets; approve vendor invoices and team expenditures.
Work closely with HR to develop guidelines for gathering candidates review and write job descriptions review candidates and conduct interviews.

Qualifications

Bachelors Degree or equivalent in related field. Required
5 years of relevant experience in print process digital and advertising production. Required
Agency experience preferred.
Experience in DTC and B2B marketing. Preferred
SEO experience. Preferred
Familiarity with digital marketing technologies such as Contentstack and Salesforce. Preferred

How Corewell Health cares for you

Comprehensive benefits package to meet your financial health and work/life balance goals. Learn more here.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you like restaurants phone plans spas and more!
Optional identity theft protection home and auto insurance pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Marketing - Corporate

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

Hours of Work

8 a.m. to 5 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members patients visitors and community. We require a drug-free workplace and require team members to comply with the MMR Varicella Tdap and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process to perform the essential functions of a job or to enjoy equal benefits and privileges of employment due to a disability pregnancy or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race color national origin sex disability age religion genetic information marital status height weight gender pregnancy sexual orientation gender identity or expression veteran status or any other legally protected category.

An interconnected collaborative culture where all are encouraged to bring their whole selves to work is vital to the health of our organization. As a health system we advocate for equity as we care for our patients our communities and each other. From workshops that develop cultural intelligence to our inclusion resource groups for people to find community and empowerment at work we are dedicated to ongoing resources that advance our values of diversity equity and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.

Required Experience:

Manager

About Corewell HealthOur new name signals our bold commitment to health and wellness. At our core we are here to help people be well so they can live their healthiest life possible.Through health care and health coverage we create more value. Through compassion collaboration claritycuriosityand cour...