Healthcare Sales Specialist (Outreach Specialist)
Modesto, CA - USA
Job Summary
Location: Modesto
Industry: Healthcare / Senior Care
Type: Full-time
Base Salary: $75000/year
Vendor fee-$2500
This healthcare organization provides life-extending care for vulnerable seniors through the PACE model (Program of All-Inclusive Care for the Elderly). The program helps seniors receive comprehensive healthcare services so they can continue living safely in their homes and communities instead of moving to nursing facilities.
Role OverviewThe Outreach Specialist is responsible for community outreach and enrollment growth. Rather than traditional product sales the role focuses on building relationships with community partners and referral sources who connect eligible seniors with healthcare services.
This position emphasizes relationship-building community engagement and education rather than high-pressure sales tactics.
Key Responsibilities-
Coordinate and conduct community outreach activities and events
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Build and maintain relationships with community partners such as:
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Senior centers
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Assisted living facilities
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Churches
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Food banks
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Community-based organizations
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Generate qualified referrals and potential program enrollments
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Educate referral partners about available healthcare services
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Develop and implement monthly outreach and marketing plans
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Track outreach efforts using CRM systems (e.g. Salesforce)
Experience
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2 5 years of professional experience
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Minimum 1 year in sales or marketing
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Healthcare or senior care industry experience preferred
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Outside sales or field marketing experience preferred
Education
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Minimum: High School Diploma or equivalent
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Preferred: Bachelors degree in Marketing or Healthcare Administration
Other Requirements
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Must complete state-required marketing certification within 30 days of hire
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Experience using CRM tools (such as Salesforce)
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Willingness to travel locally for outreach and community engagement
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Medical Dental and Vision insurance
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401(k) with company match
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17 days of PTO
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12 holidays
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6 sick days
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Bonus opportunities
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Comprehensive benefits package