Director of Product Marketing

Were quickly growing and super excited for you to join us!

About Topsort

At Topsort we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech friendly products and AI. We believe in making advertising intuitive intelligent and genuinely cool without any of the creepy ads or cookie-obsession (well maybe just the chocolate ones). In a rapidly changing industry were on a mission to democratize monetization access for all and ensure that advertising doesnt leave any brand or seller feeling confused or overwhelmed

Today Topsort has 6 major hubs worldwide and employees in 13 countries including Menlo Park Boston Santiago Chile São Paulo Brazil Barcelona Spain and Sydney Australia. We are a truly global company that was born in the pandemic thats had rapid growth since out of a genius product a customer-first mentality and a hardworking team of talented individuals. Since our founding in 2021 weve gained customers in retail marketplaces and delivery apps in 40 countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast-paced environment Do you like seeing your work create real-time impact being part of a rocket ship from the very beginning Lets do the unimaginable - lets make ads clean and cool again with AI and modern technology.

Why Topsort Why now

Topsort is changing the way Retail Media works. By joining our scaling team youll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide and your innovations will leave a lasting mark on the industry as a whole. Retail Media is on the verge of a new era and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now youll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If youre looking to define your career as something greater than yourself come scale with us.

What its like to work at Topsort

Our team is all about straightforward communication embracing feedback without taking it personally and fostering a super collaborative environment. Its a sports team thats hyper focused on winning collaborative internally and competitive externally - never the other way around.

We thrive on working in the open lifting each other up and getting things done with a sense of urgency. Were the kind of team that loves making bold choices sharing extraordinary opinions and maintaining a 100 mph pace. No endless meetings here if it can be done today were all about getting it done today.

What is this role like

As a Director of Product Marketing you will own positioning and category narrative translate product innovation into commercial advantage arm sales with clear differentiated messaging systematize competitive strategy and elevate how we present to enterprise is a strategic role not a campaign execution will work directly with the CEO Sales Product and Revenue leadership to shape how Topsort is understood in the market.

In this role you will:

1. Category & Positioning Strategy

• Define and refine Topsorts market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs AI auction optimization and monetization
• Develop clear messaging by ICP region and maturity stage
• Ensure consistency across all sales and marketing touchpoints

2. Competitive Intelligence & Enablement

• Own competitive positioning frameworks
• Create structured battlecards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage

3. Product Launch Strategy

• Lead go-to-market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with RevOps

4. Sales Messaging & Enterprise Assets

• Create high-quality pitch narratives
• Develop executive-level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals

5. Market Segmentation & ICP Clarity

• Define target verticals and maturity tiers
• Align messaging by region (LATAM EMEA NA APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

What (we think) you need to be successful

• 712 years in B2B SaaS or ad tech product marketing
• Experience scaling from 1020M ARR toward 100M ARR
• Strong commercial instincts
• Comfortable debating positioning at executive level
• Able to simplify complex infrastructure concepts
• Analytical enough to work with RevOps and Sales
• Strategic but hands-on

Nice to have

• Retail media ad tech marketplace or infrastructure experience
• Experience defining a new category or subcategory
• Experience supporting enterprise sales teams globally

What We Value

At Topsort we seek professionals who embody the following qualities to drive our mission forward:

• Deep dive into details:Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
• Team first:A low need for individual recognition always prioritizing collective results over personal credit.
• You thrive with ambiguity:Exceptional ability to tackle open-ended problems in unstructured environments turning chaos into structured innovation.
• Adaptability:Willingness to learn mentor lead and follow as the situation demands fostering growth at all levels.
• Urgency:A disproportionate sense of urgency in execution while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
• Curiosity:Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.

Do you sound like the right fit Lets dive right in!