Senior Insight Analyst (12-month FTC)
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
- Application Deadline: March 18 2026
- Edinburgh
Job Description
This role will inform key business decisions and help drive positive change via ownership of technical projects and actionable insights. Working across Business Intelligence Data Analytics Data Modelling Segmentation Report Creation Data Manipulation and Dashboard delivery.
Knowledge of Print AV and Digital marketing channels is advantageous as well as demonstratable skills in supporting marketing teams with multi-million-pound budgets via measurement analysis and campaign optimisation.
This role also involves line management responsibilities of an Insight Analyst including provision of technical training coaching and strategic direction of more junior staff.
Key activities and responsibilities you will expect:
- Drive data-led decision making by analysing marketing performance across Print TV Radio and Digital channels to support strategy and channel optimisation.
- Provide analytical insight to support business decisions identifying opportunities and initiating data-driven initiatives that contribute to commercial growth.
- Develop and refine targeting and selection strategies (e.g. print marketing volumes and segmentation) to maximise sales performance and optimise marketing investment.
- Communicate insights effectively to stakeholders influencing decision-making through clear analysis storytelling and presentations to senior leaders.
- Develop and maintain analytical tools and relationships including enhancing dashboards analysing large datasets and partnering with stakeholders to ensure insights are aligned with business needs.
Required Experience:
Senior IC
Key Skills
- Qualtrics
- Marketing
- Quantitative Research
- Spss
- R
- Data Visualization
- Tableau
- Research Experience
- Retail Link
- Survey Design
- Market Research
- Analytics
About Company
About the company Postcode Lottery Group is a private company, fully owned by a non-profit foundation. Our international team works across Europe in our welcoming offices in Amsterdam, Stockholm, Edinburgh, Dusseldorf, and London, and are joining forces every day to further grow the P ... View more
