Lead, Brand Initiatives Brand Marketing NA

Beaverton, OR - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

NIKE Inc. does more than outfit the worlds best athletes. It is a place to explore potential obliterate boundaries and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers leaders and innovators. At Nike its about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE Inc.s Marketing team sets the brand tone. A creative force of experts tell Nikes stories of innovation and sport through brand strategy digital engagement athlete services advertising and product presentation. Using channels ranging from retail stores to social media Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO WE ARE LOOKING FOR

We are seeking a Brand Lead for Brand Initiatives for the North America Geography. This role is based at Nike World Headquarters Beaverton Oregon.

The candidate should have a team first approach learning agility growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates.

In addition were looking for a candidate passionate about the impact of sport the college landscape and understands the wants and needs of our 17-21 year old target consumer.

WHAT YOU WILL WORK ON

Our vision as a brand is to make athlete dreams real and we believe sport has the power to move the world forward. Every day we demand a better future for ourselves our athletes and our communities. As a member of our team driven by a passion for sport and an instinct for innovation you will contribute to our goal of elevating human potential.

In this role you will drive brand initiatives across North America focused on the geographys biggest moments college activations and purpose led opportunities. You will work across multiple sport teams partnering closely to shape how the brand shows up in moments that matter most. Your work will sit at the intersection of sport culture and community creating meaningful connections between our athletes and consumers.

You will lead and contribute to cross functional collaboration across Brand Sports Marketing Integrated Marketing Cities and Global partners. This role requires comfort working in ambiguity the ability to move fluidly from one initiative to the next and a mindset oriented toward problem solving and opportunity identification. Priorities will shift based on team needs and the evolving sport and cultural landscape and you will play a critical role in helping teams navigate that change.

As an orchestrator of Brand Initiatives you will be accountable to shape and deliver integrated marketing plans. You will identify new ways to connect with athletes and communities drive college experiences develop platforms and experiences that feel authentic emotive and culturally relevant. Your strategies will be informed by consumer insights and data developed in partnership with city geo and global teams.

The outcome of your work will drive brand distinction across North America strengthen our relationship with athletes and partners and reinforce the role of sport as a force for progress.

WHO YOU WILL WORK WITH

Were a diverse inclusive innovative and passionate this role you will report directly to the Brand Director of NA Brand Initiatives & College Marketing.

Youll work alongside the NA Brand Management team building plans in partnership with the Nike Marketing Functional teams:

Digital Marketing
Retail Marketing
Brand Creative
Integrated Media
Communications
Marketplace
Sports Marketing
Product Merchandising

In addition to that youll have an opportunity to work with different cities across the country partnering with our brand teammates across our key cities.

WHAT YOU BRING

4-5 years of experience in Marketing
Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training
Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media and digital platforms they are on
Deep understanding of College & Athlete Landscape
Excellent communication and presentation skills with team player spirit that can thrive in ambiguity
Proven track record to drive strategic vision ensure follow-through and deliver results
A self-starter with problem solving mentality and ability to collaborate with cross functional teams
Analytical skills to gather business and consumer insights and apply learnings
Ability to work independently collaborate effectively and operate proactively
Passion for sport fashion and retail

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.