Senior Product Manager, Social
Cambridge, MA - USA
Job Summary
Product Remote - USA
POS - 7843
The Social teams part of HubSpots Build Awareness product line own how businesses create publish and manage their presence across social channels on HubSpot. Social is one of the primary ways marketers distribute content build relationships with their audience and drive this role youll lead two of our three social teams - Social Creation and Social Management - while partnering closely with Social Insights to deliver a connected experience across the full workflow.
How people discover and engage with brands on social is changing fast. Algorithms decide who sees what. Short-form video is the default format. Social platforms are replacing search engines for product discovery. Audiences want authenticity and community not polished brand content. And AI is changing how content gets created while consumers push back on content that feels synthetic. Were looking for a Senior Product Manager who can set direction for HubSpots social experience in this new landscape - defining what great looks like for social publishing management and measurement and helping millions of growing businesses show up where their customers already are.
In this role youll get to:
- Own the product vision across social content creation management and analytics defining a multi-quarter strategy tied to customer outcomes and business goals
- Create a shared vision and cohesive roadmap for the future of social at HubSpot as a critical member of the Product Triad - our system for building product collaboratively and strategically
- Partner with AI teams to bring generative content creation and intelligent workflows into social shaping how marketers go from idea to published post
- Navigate a fast-moving landscape of social platform API changes emerging networks and evolving content formats (Meta LinkedIn TikTok YouTube Reddit and beyond)
- Use data to guide strategy and decision making including defining success metrics evaluating tradeoffs and pressure testing assumptions where signal is imperfect
- Guide new product ideas from initial concept all the way through launch
We are looking for people who have:
- Experience launching customer-facing products ideally across social media tools content creation platforms or modern marketing software
- Strong content and marketing empathy with experience building tools for marketers rather than purely technical users
- Comfort operating in ambiguous evolving problem spaces and turning uncertainty into clear direction
- A data-oriented approach to product management using metrics and tradeoffs to inform strategy
- Technical fluency and systems thinking across shared platforms and foundations
- A bias toward action and progress with sound judgment about when to ship when to iterate and when to pause and learn
- The ability to clearly articulate product strategy and tradeoffs to cross functional partners and senior stakeholders
- Experience operating effectively in complex product ecosystems where success depends on influence and coordination rather than direct ownership
Bonus experience:
- Familiarity with social media marketing workflows - publishing scheduling content management - and the metrics that drive growth and ROI
- Experience building products that integrate with third-party platform APIs (social networks ad platforms or similar partner ecosystems)
- Background in martech content management or adjacent B2B SaaS platforms
- Exposure to AI/ML-powered product experiences particularly generative content creation or intelligent automation
As a member of the Product Management org at HubSpot youll:
- Join a product-led culture that truly puts the customer first
- Create and advance an ambitious product strategy in evolving and ambiguous spaces grounded in customer needs business goals and data
- Partner closely with colleagues in UX and Engineering to create a high-value product thats both powerful and easy to use
- Influence direction and decisions through strong product judgment clear thinking and collaboration
- Know what will lead to getting promoted and why thanks to clear expectations and robust career paths
- Be empowered to show up as your authentic self and choose a work style and location where you can do your best work whether thats at home in an office or a blend of the two.
Read more about our shared product principles here.
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
Explore more:
HubSpot may use AI to help screen or assess candidates but all hiring decisions are always human. More information can be found here. By submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpots Recruiting Privacy Notice for details on data processing and your rights.
Required Experience:
Senior IC
Key Skills
About Company
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.