As a DTC Intern at Jacobs Douwe Egberts Peets you will join a team of passionate digital savvy marketers working in a matrix organization (local global agencies ...) on one of our most iconic brand: LOR. Youll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce CRM media and commercial strategies.
1. Media & Digital Campaigns
Manage brand campaigns from briefing to launch including content creation and publishing on social media.
Develop communication assets for Direct-to-Consumer (DTC) channels.
Monitor and implement promotional plans analyzing their effectiveness.
2. Website & Content Management
Monitor pages and follow up on features implementations
Contribute to website improvement through regular analyses
3. Communication
Develop and / or implement content on-site
Be responsible for CRM alignments between brand local and global
Provide support in analyses recommendations and translations for webshop campaigns.
Collaborate with the different agencies (communication & media) to deliver against plan.
4. Product Innovations & Commercial offer
Support the launch of new coffee products and machines.
Oversee daily monitoring and optimization of the Belgian LOR online boutique.
Track stocks & launches on-time of the commercial offers (new products new promotions new bundles etc )
5. Analytics
Provide bi-weekly reports of the website performance (google analytics etc )
Provide a monthly analysis of the website performance
Promotions & Media performances
Ad Hoc analysis
Qualifications :
You are currently studying Marketing Digital Marketing or a related field
Passionate about marketing & e-commerce
Internship is mandatory for your studies.
Strong communication skills and analytical mindset with the ability to develop and apply these skills quickly.
You take ownership of projects and meet deadlines.
You demonstrate a high level of autonomy and can work in a diverse team collaborating cross-functionally.
Interest in the world of coffee or tea is a plus.
You are French/Dutch (native) speaking and fluent in English
Youre available for 5-6 months (or long term) starting in August / September 2026
Additional Information :
We are proud of our passionate driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious JACOBS DOUWE EGBERTS: A coffee for every cup. Working with us means youll be making an impact in a fast paced collaborative environment. We work as a team celebrating success and supporting one another. Our associates work with a diverse group of likeminded people in an innovative environment committed to doing the right thing all across the world. What you do here will get noticed.
Remote Work :
No
Employment Type :
Full-time
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more