Marketing Program Manager Assistant Director EY Global Delivery Services

The opportunity

The GDS Marketing Program Manager (Assistant Director) will help Brand Marketing and Communications (BMC) program leaders and program managers bring external and/or internal marketing and event programs to life by understanding EYs business and marketing strategies and transforming business priorities into worldclass execution and delivery. These programs and events will create measurable impact globally and locally integrate across sectors and deliver sustainable results.

This role requires an experienced energetic and resilient team player with a strong understanding of what it takes to deliver multichannel marketing and event programs in a complex environment. Working closely in an agile team the successful candidate will be required to understand the capabilities of the current GDS teams and effectively manage BMC and onshore stakeholder expectations by building strong relationships and collaborating closely within the BMC team and with clientserving subjectmatter experts.

The Marketing & Event Program Manager is expected to spearhead and oversee endtoend campaign and event operationsfrom planning to completion. This includes creating timelines managing budgets coordinating with multiple channels (social media digital events print inperson hybrid and virtual experiences) and ensuring brandcompliant execution across all touchpoints. The role will consolidate and analyze program performance apply insights to continuously enhance effectiveness and demonstrate excellent stakeholder management skills throughout the lifecycle of each initiative.

Your key responsibilities

• Campaign and event management: Combine knowledge of project management marketing tactics event strategy EY business and our customer base to create and maintain project plans for BMCs most critical multichannel digital campaigns (e.g. client deliverables ads social media thematic campaigns) and multi format events ((e.g. client networking industry conferences summits webinars).
• Set up project and governance structure: Determine available time budget and resources for each program or event track status and help the team meet deadlines and achieve set goals.
• Manage and drive resources: Work extensively with Global Delivery Services teams thirdparty vendors and internal partners to drive campaign delivery high- quality events and achieve desired outcomes.
• Social media: Collaborate with design teams on artwork to ensure brandcompliant compelling assets; communicate timelines and status to stakeholders; post content via a unified platform; and report on campaign performance.
• Web presence: Update relevant web pages and promotional spots using content management systems and monitor digital performance metrics.
• Communication: Build and manage relationships with key stakeholders across geographies and functions (BMC Markets Talent Finance Supply Chain Services etc.). Drive regular team meetings present progress updates and analyze results from completed campaigns/events.
• Budgeting: Manage overall and campaign/eventspecific budgets including processing invoices tracking expenditures in Excel and identifying any deviations from plan.
• Campaign/Event optimization & reporting: Analyze campaign/event outcomes support continuous optimization efforts capture insights for future testing and improvements and create performance reports for executive stakeholders.
• Ad hoc request management/execution: Support the BMC team with administrative tasks and operational needs related to ongoing campaigns and event programs.
• Onsite and virtual event management: Oversee logistics and execution for both onsite and virtual events ensuring seamless operations effective branding and an exceptional attendee experience

To qualify for the role you must have

• Graduate Bachelors degree in business administration public relations marketing event management communications or related field preferred
• Campaign and event management skills and knowledge hands-on marketing and high impact event delivering experience organization and prioritization skills and attention to detail. Ability to quickly build knowledge of the EY business particularly the key priorities structure internal and external audience core offerings and our clients issues and agendas across sectors and geographies globally.
• Manage multiple events/campaigns/programs/digital channels under tight deadlines and maintain attention to detail.
• Outstanding written and oral communications a generous aptitude to learn the organisations pattern of communication and our clients motivation
• 12 -15 years of total B2B marketing experience in professional services or similar industries
• 10 years experience in end-to-end campaign/event management via multiple channels from managing business requirement to implementation to analysis and all phases in between.
• Proven ability to manage complex processes and/or projects at a global level
• High level of networking team building and stakeholder management skills
• Strong analytical and critical thinking skills
• Advanced knowledge in MS Office including Excel (including developing pivot tables) and PowerPoint
• Experience with Tableau Adobe web platform Adobe analytics/web trends/Google analytics Sprinklr/Hootsuite Sysomos any eMail marketing tool Google Adwords
• Experience with digital marketing analytics including analyzing digital ad and social media performance
• Experience with event management tools such as Cvent Marketo Kaltura On24 or similar platforms.
• Experience with digital event analytics including analyzing attendee engagement and event performance.
• Ability to drive an agile team; independent and showing flexibility during peak times
• Team leader with a knack to motivate the team to deliver programs within a stipulated timeframe
• Ability to bridge any gap between the BMC expectations and the GDS capabilities
• Develop and apply creative solutions to complex issues
• Assert own ideas gain support and commitment from executive level stakeholders and mobilize others to take action.
• Gather stakeholder feedback to generate meaningful actionable information that helps drive change and campaign/event improvements.

Ideally youll also have

• MBA with a major in Marketing or a MS (Marketing)
• Digital marketing experience
• In-depth knowledge and experience of running large logistically complex Global events
• Knowledge of meeting industry software CRM including web registration & digital marketing applications
• Experience of working within a B2B brand

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY Building a better working world