Digital Marketing Executive – Meta Ads & Lead Generation
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: NIC Karachi
Job Type: FullTime Onsite
Experience: 12 Years
Salary: PKR Performance Incentives
About the Role
We are looking for a Female Digital Marketing Executive with handson experience in Facebook and Instagram advertising (Meta Ads) to join our growing startup team in Karachi.
This role focuses on lead generation social media marketing and campaign optimization to help scale a local service platform. The ideal candidate understands performance marketing lead funnels and datadriven campaign optimization.
You will work directly with founders in a fastpaced startup environment helping drive customer acquisition through digital marketing strategies and paid advertising campaigns.
Key Responsibilities
- Plan launch and optimize Facebook & Instagram (Meta) lead generation campaigns
- Manage paid social media advertising budgets and targeting
- Analyze campaign performance including CPL (Cost per Lead) conversion rates and ROI
- Develop and manage social media content strategies for growth
- Generate and track local leads for servicebased campaigns
- Perform A/B testing on ads creatives and targeting
- Monitor campaign analytics and provide performance reports
- Collaborate with founders to improve lead generation funnels and marketing strategies
Required Qualifications
- 12 years of experience in digital marketing
- Handson experience with Meta Ads Manager (Facebook & Instagram Ads)
- Strong understanding of lead generation funnels
- Experience analyzing CPL conversions and campaign performance metrics
- Creative thinking combined with datadriven decision making
- Strong English communication and writing skills
- Comfortable working in a startup environment with ownership mindset
Preferred Skills
- Social Media Marketing & Growth Strategies
- Facebook Ads / Instagram Ads Campaign Management
- Performance Marketing & Lead Generation
- Marketing Analytics & Conversion Tracking
- Content Planning & Campaign Optimization
Compensation & Benefits
Salary: PKR per month (based on experience)
Additional benefits:
- Performancebased incentives
- Opportunity to grow with a fastgrowing startup
- Direct collaboration with founders and leadership
- Career growth in digital marketing and performance marketing
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
