Account Director, Connections Planning

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

1767 Account Director Planning (Ford)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are recruiting for an Account Director who is an exceptional and driven media planner to join our Connections Planning team.

You will be working on the Ford account in the UK the biggest auto advertiser and one of the biggest accounts at Mindshare. We work in a unique full service model meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VML).

Both Ford and Mindshare embrace agile collaborative working which means we are essentially an extension of Fords marketing team. We spend time at both Mindshare and Fords offices in Dunton twice a week as well as offering flexible working.

In terms of your day to day the bulk of your time will be spent on planning exciting award-winning campaigns as well as working with channel specialists to make those plans a reality. This involves everything from defining the approach to audience designing the connections plan across all relevant touchpoints as well as working on content creation and measurement.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

You will be expected to demonstrate experience and knowledge in:

• Knowing thetools and means tobuild and target audiences in addressable and non-addressable mediatovalidatethe mediaapproachensuringthat the defined audience can be reached at the scalerequired
• Connecting the dots between the data we the client mediaownersand other internal teams hold to plan most effectively.
• Designing the connections ecosystem & plan working closely and collaboratively with channel specialistsand wider agency teams from a paid owned and earned perspective
• Day to day management of campaignsand annual planningas a key liaison between clients and channel specialists
• Management of others to develop their skills
• You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
• Have an interest in both brand and performance campaigns with some knowledge of ecommerce
• Ability to draw clear insights and implications for media ( the outputs of different insight systems successfully)
• Demonstrate a passion for media and understanding of what makes a great media campaigntangiblyshowcasingexcellence in planning craft.
• Take responsibility for the upfront work that needs to happenin order todeliver a greatclearand conciseuniversal brief to the specialist teams that hits the clientsbriefon thehead
• You care about proving yourcampaignswork! How By being able to create aholisticmeasurementframework relevant for your brand and applicable to everycampaignthat is digestible(setting KPIs tool/system necessary tracking) and plan foradaptation/optimisation
• You are confident inpresenting with passion and convictionmanaging senior client relationshipsrunningall agency teamsessions andcollaborativelyleadingclientprojectsand tackling challenging conversations.
• You are excited to work as part of a team; immediatewiderdepartmentand specialists by example though presence and contribution. Takingthe responsibility for working in a collaborative inclusive way
• Youdemonstrateexcellent attention to detail and accuracy in output and meeting deadlines. As well as strongorganizationto meetclient expectations manage workflow for self and junior team members.
• Demonstrate a proactive desire to continually improveownknowledge and wider skill set
• You areopen mindedflexibleand have a challenger mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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