Intern Product Marketing

Job Description:

Rakuten International is a division of Rakuten Group Inc. a Japanese global technology leader in services that empower individuals communities businesses and society. Headquartered in San Mateo California with more than 4000 employees worldwide the Rakuten International business portfolio includes market leaders in e-commerce digital marketing advertising communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten Rewards Rakuten is a leading rewards platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel beauty and wellness dining grocery travel on-demand services subscription boxes and more Rakuten helps members save and get more on everyday purchases. Since its founding in 1999 Rakuten has become the largest and most rewarding shopping experience and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information visit .

The Intern Experience: At Rakuten we pride ourselves on giving interns a genuine immersive experience that has a direct impact on company objectives. You will do meaningful work and with us youll be a true member of the team. We are also invested in your growth as an individual and professional. Thats why you can expect curated events such as professional development workshops interactions with Rakuten leadership and relationship building opportunities with other interns and professionals at the company. You can visitour company website and our Muse profile to learn more about Rakutens culture and values as well as hear from previous interns.

In this role youll be responsible for working across teams including Product Brand & Social Media Design Growth Marketing UX Research and Consumer Insights and more to bring your vision for helping Rakuten Rewards members truly get the most out of their Rewards experience to life. Youll serve as a key strategic partner to the Product team using market insights competitive intelligence and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions ensuring we build products that resonate with our members while driving business growth.

Responsibilities/ What Youll Do:

• Become the expert on our product. Conduct audits of key features and product experiences to identify strengths gaps and points of friction for the user. Clearly map the user journey and overlay it with strategic insights like engagement rates drop-off conversion etc.

• Are customer-obsessed. Youll become a company expert on consumer needs motivations and drivers of sign-up first time purchase with Rakuten Rewards and repeated engagement.

• Drive product strategy through market insights. Youll conduct/collaborate on competitive analysis market research and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.

• Think creatively and simplify the complex. Whether youre working with cross-functional marketing channel teams or diving into data and insights to articulate the user problems they didnt even know they had youre a master of getting to the root of what makes a product awesome and how to convince users to care in simple creative ways.

• Thrive in collaborative environments. You will work closely with our product UX analytics and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of our marketing efforts.

• Are resourceful and action-oriented. Youre comfortable operating in ambiguity and know how to develop an idea get buy-in and run point on making it happen.

• Build systems that scale. Youre passionate about creating processes templates and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long-term growth.

Qualifications:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficient in creating compelling and clear presentations in Google Slides to influence strategy.

• Ideally someone with 4-5 years of professional experience preferably in B2C product marketing in a corporate or startup environment with a direct-to-consumer app-based product

• Ability to create and document repeatable processes playbooks and frameworks that enable team efficiency and knowledge transfer across the organization

• Understanding of data including market and segment sizing forecasting and marketing efficacy in partnership with Business Growth and Analytics teams

Minimum Requirements:

• MBA Degree in progress

At the time of posting Rakuten expects the hourly rate for this role will be $50 per hour. Individual compensation will vary based on job-related factors including the skills qualifications and experience of the successful candidate as well as business need and geographic location.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge set clear goals and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race color religion age sex national origin disability status genetic information protected veteran status sexual orientation gender gender identity or expression or any other characteristic protected by federal state provincial or local laws.