Digital Marketing Specialist

About the Role

As a Digital Marketing Specialist youllmanage the planning execution optimisation and analysis of ENGIEs digital marketing activity to drive customer acquisition engagement and conversion. You will shape high-impact initiatives across social email and search channelsensuring alignment with business priorities brand standards and a data-driven approach to continuous improvement.

This role combines strategic leadership handson execution advanced analytics capability and a passion for innovation.

Key Responsibilities

• Manage and optimise ENGIEs digital marketing strategy across paid owned and earned channels to drive customer acquisition engagement and conversion.
• Plan deliver and refine digital campaignsincluding social email and searchensuring best-practice implementation and alignment with business goals.
• Own digital reporting and analytics providing insights dashboards and recommendations that enhance performance and inform strategic decisions.
• Develop and publish highquality content across social media web and email ensuring alignment with brand standards and UX best practice.
• Ensure compliance and responsible innovation including adherence to privacy and governance requirements and the safe integration of AI-enabled marketing activities.

About You

Qualifications Skills & Experience

• Undergraduate degree in Marketing or related fields.
• Ability to generate strong concepts test ideas and develop data-informed recommendations.
• Demonstrated experience planning executing and optimising campaigns across paid owned and earned channels.
• Advanced capability in analysing campaign and website data and translating insights into actionable improvements.
• Proven expertise in multivariate testing and applying insights to uplift conversion journeys.
• Experience briefing and managing digital agencies and external partners.
• Strong ability to create platformappropriate content for social media email and web.
• Confident using tools including Google Analytics Salesforce Marketing Cloud tag management systems and relevant ad platforms.
• Understanding of UX/UI principles and how they influence engagement and conversion.
• Strong working knowledge of SEO SEM and digital media best practice.
• Familiarity with GDPR Australian Privacy Principles and digital governance requirements.
• Experience with Salesforce tools to support segmentation automated journeys and endtoend campaign workflow management.

At ENGIE every talent has a role to play in accelerating the energy transition. Make a difference and enjoy a fulfilling professional experience. Take on exciting challenges and build a career path that reflects who you are.

Join us and be part of the adventure of the century!

ENGIE is an equal opportunity employer promoting diversity and committed to creating an inclusive environment for all. All applications are screened based on business needs job requirements and individual qualifications without any regard to origin age carers responsibilities sexual orientation gender identity pregnancy religion marital status health disability or political opinions. Aboriginal and Torres Strait Islander peoples people with disability people from diverse cultural and linguistic backgrounds and people of the LGBTIQA community are encouraged to apply. Our differences are our strengths.