Director of Marketing

• SCHEDULE: Monday-Friday approximately 40 hours a week
• BENEFITS: This position is full-time benefit eligible elective benefits include:
  • Medical dental hearing and vision insurance.
  • Marathon Health Clinic - a premier on-site healthcare provider. A separate entity from Herrs located at our Nottingham PA facility. This facility ensures easy access to tailored healthcare services preventative care wellness programs for employees on any medical plan
  • Opportunity to contribute to a 401k company profit sharing.
  • Paid vacation holiday and sick time.
  • Paid Employee referral program.

Key Responsibilities

• Oversee the development and innovation direction of all product segments.
• Integrate product segment strategies and new item launches across channels in the sizes and configurations needed to be successful.
• Cross functional collaboration with all sales channels to understand the needs of the channel and address product opportunities appropriately.
• Development and management of product objectives strategies and plans to facilitate Herrs growth and achieves company targets. This will include a strong contribution to / and ownership of key parts of the overall Annual Marketing Plan and first of a kind projects.
• Oversee projects to include but are not limited to; consumer trends product innovation pricing recommendations channel placement of new items communication program / promotions development and recommendations to improve the line.
• Support product and commercial expansion with recommendations and involvement with communication direction and activations support. With VP oversee compelling consumer propositions delivered through holistic insightful and cost-effective communication.
• Manage relationships and product roadmaps with partner brands to enable long term growth.
• Optimize product lines and total portfolios to enhance consumer interest as well as profitability. Projects may include product changes pricing changes product size revisions and package change recommendations.
• Assist selling efforts of portfolio initiatives with sales communication updates and feedback solicitation on major programs.

• Partner with the Agency and VP to develop brand strategy and key campaigns that support Herrs growth.
• Lead the execution of major brand and product campaigns to ensure ontime delivery consistent brand standards and achievement of defined KPIs.

• Create reports to enhance forecasting and results driven outcomes. Collaborate with Sales Supply Chain and others to generate accurate volume forecasts. Deliver results against agreed to targets for the product segment P&Ls focusing on net sales and operating income.
• Guide consumer and shopper insight development.
• Lead the creation of analysis and research projects that support the most powerful product ideas moving forward.
• Determine the most profitable ongoing items for continued support while pairing back inefficient offerings through SKU optimization initiatives.

• Manages a small team of Product Managers and Assistant Product Managers.
• Ensures team is structured to deliver superior product thinking and project execution across the portfolio.
• Leads and positively influences employees towards maximum goal and KPI achievement and employees best performance.
• Maps monitors and develops the team capabilities for the short (0-3 months) Mid (3-24 months) and long term (5 year) horizons.
• Maintains and oversees team results by coaching counseling and disciplining employees planning monitoring and appraising job results.
• Follows up with team members to drive accountability for action steps and timing to deliver events as needed.
• Monitors and oversees staff performance on critical key performance indicators holding team accountable for optimal service to both internal and external customers.
• Demonstrates and fosters a positive work environment consistent with company values and 5Cs.

Qualifications

• Bachelors Degree w/ business-related major required. MBA preferred.
• A minimum of 8 years professional experience in product management/marketing is required.

• Microsoft Office Excel-advanced skills required.
• Familiarity with business-related software preferred.
• Some exposure to MS BI tools is desired.

• Significant new product experience including pipeline development project prioritization and new item launch experience is required.
• Knowledge and experience in partnering with sales to create effective trade programs planogram management and analysis of program results is required.
• Knowledge and experience in managing activities relating to advertising PR social media platforms and general agency partnership (both creative development and media planning).
• The individual must be able to work in a fast paced entrepreneurial environment with an emphasis on collective collaborative teamwork.
• Ability to lead multifunctional groups both internally and externally.
• Proven ability to drive both short and long-term brand growth and profitability.
• Demonstrated prior success in achieving project results within a cross functional team.
• Demonstrate a high level of both written and verbal communication skills.
• Be Approachable; work well on teams. Be a natural leader.
• Influence effectively by leveraging fact-based proposals and active listening.
• Delegate effectively
• Good at setting and managing peoples expectations.
• Personally organized manages time well and sets clear priorities. Sets an example for preparation punctuality and professional appearance.
• Plan very well; pay attention to details; anticipate and solve potential problems.
• Forecast and manage business risks.
• Be a collaborative Problem Solver who can remain effective in tense situations.