Senior Vice President, Data, Technology & Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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SVP DATA TECH & ANALYTICS (UK Government)

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About ourData Tech and Analytics Division

Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through WPP Open an AI-enabled media and data platform for the next era of advertising. Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world. Our UK Data Tech and Analytics capabilities are central to our success empowering WPP Medias clients with a full range of services that deliver tangible impact. This SVP role sits at the pinnacle of our dedicated offering for the UK Government overseeing a multi-disciplined team of specialists.

Position Overview

The SVP Data Tech & Analytics for the UK Government Account will be the ultimate leader responsible for defining orchestrating and delivering WPP Medias entire data technology and analytics vision for this critical client. This executive will provide direct leadership and strategic integration for 20 individuals across three disciplines - Analytics Business Intelligence & Data Management and Data Strategy.

This role serves as the most senior strategic partner to the UK Government on all data tech and analytics matters ensuring that WPP Media consistently delivers transformative solutions that drive the effectiveness of government communications. Reporting directly to Owain Wilson EVP Data Strategy the SVP will hold ultimate accountability for the strategic roadmap commercial success operational excellence and innovation agenda across the entire data and analytics portfolio for the UK Government.

Responsibilities

Executive Leadership & Strategic Vision:

• Define and articulate the overarching data tech and analytics vision for the UK Government ensuring alignment with their public sector objectives.
• Provide executive oversight and strategic direction to the VP Analytics VP BI & Data Management and VP Data Strategy fostering seamless collaboration to deliver an integrated service.
• Drive the strategic adoption and maximisation of WPP Medias technology and data ecosystem specificallyWPP Open and Open Intelligence and oversee the successful operation of a specific UK Government data environment that powers applications and strategic decisions.

Client Partnership:

• Act as the most senior strategic data technology and analytics partner to key UK Government leadership including marketing directors and effectiveness leads.
• Cultivate deep trusted relationships that position WPP Media as an indispensable advisor proactively identifying and securing opportunities for advanced data tech and analytics solutions.

Integrated Delivery & Operational Excellence:

• Hold ultimate accountability for the highest standards of delivery across all Data Tech & Analytics functions from thedata ingestion and reporting infrastructure (Data Management & BI)toinnovative audience architecture (Data Strategy)andend-to-end campaign evaluation (Analytics).
• Champion operational efficiency and automation across the data workflow including the integration with the Cabinet Offices proprietary technology.
• Ensure the effective application of AdTech and MarTech solutions to optimise campaign performance with a clear strategy for integrating UK Government-owned technology with WPPs technology.

Innovation Data Governance & Ethical Practice:

• Lead the innovation agenda for Data Tech & Analytics for the UK Government evaluating and implementing cutting-edge solutions including defining thestrategic questions and use cases for Agentic AI and staying at the forefront of industry and academic developments.
• Instil and enforce the highest standards of data governance privacy (e.g. GDPR) ethical data usage and security protocols across all data operations for sensitive UK Government data.
• Act as a thought leader representing WPP Media in key forums like the Ethics Steering Group and elevating the discussion around responsible data and AI use in public sector communications.

Team Leadership & Talent Development:

• Lead inspire and empower a high-performing leadership team comprising the VP Analytics VP BI & Data Management and VP Data Strategy.
• Foster a culture of continuous learning collaboration excellence and innovation across the entire data tech and analytics function for the UK Government account.
• Attract develop and retain top-tier talent building a best-in-class team capable of addressing the complex challenges of government communications.

Skills and Experience required

• Progressive experience in senior leadership roles within Data Tech & analytics ideally within a media agency consultancy or client-side marketing organisation.
• Significant exposure to public sector clients would be highly beneficial.
• A strategic visionary and decisive leader with a highly collaborative and adaptable approach comfortable navigating complexity within a large global organisation.
• Demonstrated expertise in moving beyond conceptual ideas to lead the practical application of AI and Machine Learning in a media context with a deep understanding of how to leverage technologies like Agentic AI for insight generation and operational efficiency.
• Recognised as a forward-thinker and innovator with a demonstrable ability to stay at the forefront of AI advancements and translate them into a tangible competitive advantage and new value for clients.
• Demonstrable track record of defining and executing enterprise-level data and analytics strategies that drive significant business outcomes.
• Extensive experience leading managing and integrating large multi-disciplinary teams across data strategy business intelligence data management and advanced analytics.
• Exceptional executive-level client relationship management skills with proven ability to influence and consult with C-suite and senior government stakeholders translating complex technical and analytical concepts into compelling strategic narratives.
• Deep understanding of the media planning and buying lifecycle and the critical role of data and technology in driving effectiveness.
• Expertise in data governance privacy regulations (e.g. GDPR) ethical data handling and robust security protocols especially in a highly regulated environment.
• Strategic familiarity with modern data stacks (e.g. cloud platforms like GCP ingestion tools like Adverity visualisation tools like PowerBI and data transformation tools like dbt) and data clean room technology (e.g. InfoSum).
• Strong familiarity with advanced analytics techniques (MMM attribution incrementality) data engineering principles data visualisation tools and emerging technologies like AI/Machine Learning.
• Outstanding communication presentation and storytelling skills capable of engaging and inspiring diverse internal and external audiences.

Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around three to four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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