Manager, Media & Performance Marketing

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your New Role
The Media Strategy Manager is responsible for leading the development execution and continuous optimization of upper funnel paid media strategies across all business units. This role acts as the strategic hub between internal teams media agencies thirdparty partners and affiliate networks driving media efficiency analytical rigor campaign innovation and cohesive crossmedia execution.

This leader ensures that all paid media initiatives are aligned with business and marketing objectives leveraging data insights and performance frameworks to evaluate media effectiveness and deliver measurable growth. The role requires a combination of strategic decisionmaking deep media expertise operational excellence and strong relationshipbuilding skills.

Your Role Accountabilities

1. Regional Media Strategy & Leadership

• Leads the development of comprehensive media strategies that integrate brand performance and acquisition objectives across all touchpoints (digital social search video CTV OOH TV affiliates partnerships) focused on upper funnel strategies.
• Translates business priorities into actionable media frameworks defining channel roles effectiveness criteria and investment logic.
• Guides internal teams and external agencies through strategic recommendations ensuring cohesive insightdriven plans that maximize impact and efficiency.

2. Media Efficiency Management & Evaluation Frameworks

• Develops and implements methodologies to evaluate media efficiency including incremental lift analysis costperaction benchmarks channel ROAS and attribution insights.
• Defines KPIs diagnostic metrics pacing logic and measurement standards for all paid media activity.
• Identifies opportunities to reallocate budgets shift investment across channels or adjust creative strategies to improve performance at scale.

3. Campaign Planning Execution & Optimization Oversight

• Oversees endtoend campaign execution directly is responsible for briefing strategic planning creative alignment launch and work side by side with trafficking team on campaign execution and continuous optimization.
• Ensures all campaigns follow bestinclass operational processes including tagging tracking pacing budget delivery and quality assurance.
• Leads optimization cycles by analyzing data testing hypotheses and identifying performance driversoffering recommendations that improve all key KPIs.
• Partners with Creative Services and Local Marketing Teams to ensure assets are aligned tested and optimized based on realtime insights.

4. Advanced Analytics Insights & Reporting

• Guides the use of analytics tools (e.g. GA Looker Campaign Manager Dashboards Datorama etc.) to extract insights evaluate campaign performance and inform strategic decisions.
• Designs learning agendas A/B and multivariate testing frameworks and performance reviews that elevate marketing intelligence.
• Leads postcampaign analysis presentations delivering clear insights executiveready narratives and actionable recommendations for future initiatives.

5. Stakeholder Partner & Agency Management

• Acts as the strategic point of contact for media agencies affiliate partners and thirdparty platformsproviding direction evaluating performance and ensuring accountability.
• Manages partner selection in collaboration with agency onboarding and ongoing relationship development to strengthen collaboration and unlock new growth opportunities.
• Ensures all internal stakeholders remain aligned on strategy deliverables execution timelines and performance expectations.

6. CrossFunctional Leadership & Collaboration

• Works closely with Marketing Creative services Global Buying Team Finance data Science and Analytics teams to ensure cohesive strategies and integrated execution.
• Champions a culture of collaboration and continuous improvement enabling teams to adopt datadriven decisionmaking and bestpractice media planning methodologies.
• Coaches junior team members and crossfunctional partners on media principles efficiency concepts and strategic frameworks.

Qualifications & Experiences

• Bachelors Degree in Marketing Business Communications or related field.
• 6 years of experience in paid media digital marketing performance marketing or media strategypreferably in entertainment streaming or agency environments.
• Expertise across a broad set of media channels including OOH TV digital video paid social paid search display mobile CTV and affiliate marketing.
• Strong experience using advertising management platforms and analytics tools (e.g. Google Marketing Platform Meta Ads TikTok Ads Comscore Ibope Google Analytics AppsFlyer).
• Proven ability to interpret complex data sets and convert insights into actionable strategic recommendations.
• Exceptional communication skillscapable of influencing crossfunctional partners and presenting to senior leadership.
• Strong project management discipline able to manage multiple initiatives in a fastpaced environment.
• Fluent English.
• Experience leading partners agencies or crossfunctional teams even in a matrixed structure.

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.