Account-Based Marketing Manager, Retail and CPG, Industry Marketing

Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Retail and Consumer Goods (RCG) Industry to design and execute high-impact ABM programs for enterprise customers within a designated field territory and deliver the industrys largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Sr. Account-Based Marketing Manager will own the end-to-end execution of select RCG ABM programs working backwards from customer needs to create data-driven multi-channel campaigns events and executive programs that accelerate pipeline and revenue growth. This role requires project management skills analytical capabilities and the ability to influence cross-functional stakeholders.

AWS Marketing leads the charge in cloud innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.



Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact
Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures:
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timeliness
Process improvement and best practice contributions


A day in the life
ABOUT AWS:

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

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Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

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We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.


- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- 6 years of professional marketing experience with demonstrated success in B2B marketing
- 4 years of direct ABM program management experience

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience in developing and managing acquisition marketing or channel programs
- Experience in marketing or marketing research
- Experience presenting metrics and progress to goal to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 130000.00 - 185000.00 USD annually
USA VA Arlington - 118200.00 - 160000.00 USD annually
USA WA Seattle - 118200.00 - 160000.00 USD annually