Marketing Communications Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Title: Marketing Communications Consultant

Salary: Starting from 49519 (depending on experience)

Location: Peterborough

Benefits:

• 25 days annual leave

• Up to 10% Bonus

• Contributory pension scheme - Caterpillar will double the employees contribution Up to 10%

• Contributory share scheme - Caterpillar will match 50% of the employees contribution.

• Optional flexible benefits including access to health and dental care plans EV car lease holiday purchase.

About IPSD

Caterpillars Industrial Power Systems Division (IPSD) designs tests and manufactures 0.5 to 18L Cat and Perkins engines that power over 5000 applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

The Opportunity

Were looking for a technically minded and creatively driven Copywriter to join the Industrial Power Systems Division (IPSD) Marketing team. If you love shaping stories managing content projects with precision and producing beautifully crafted engaging copy this is the role for you.

As our Marketing Communications Consultant youll support the development of content that powers global marketing campaigns across both the Cat and Perkins brands.

This role is perfect for a proactive selfstarter who thrives in a fastpaced relationshipdriven environment and has a passion for storytelling marketing communications and creating impactful content supported by technical and commercial understanding.

What You Will Do!

• Develop content for global and regional marketing campaigns that drive awareness and consideration of Engines Parts & Service offerings.

• Create high-quality digital content for Cat and Perkins channels including blogs social media and web pages optimised for SEO and AI search behaviours.

• Support integrated campaigns across Paid Earned Shared and Owned channels to advance business and marketing objectives.

• Collaborate broadly with strategy legal brand product and digital teams as well as agencies and other stakeholders to deliver cohesive compelling communications.

• Ensure compliance and consistency staying up to date with industry trends customer behaviour shifts and competitive market dynamics.

• Management of the content management system aligned with corporate guidelines and legal requirements.

• Build strong working relationships across cultures and functions using strong interpersonal skills to influence collaborate and resolve challenges effectively.

• Experience with SEO best practices.

Candidates will be skilled in the following:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:

• Ability to adapt tone and style to different audiences and channels.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Working Knowledge:

• Comfortable working in a fastpaced environment with multiple stakeholders.

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:

• Creative thinker with excellent attention to detail.

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviours.
Level Working Knowledge:

• Exceptional writing editing and proofreading skills.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Level Working Knowledge:

• Builds effective relationships with stakeholders to align on content priorities and timelines.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Level Working Knowledge:

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:

• Ability to craft clear engaging and audienceappropriate copy across multiple formats and channels demonstrating strong writing editing and storytelling skills.

• Strong understanding of marketing principles and digital platforms.

Additional Info

• The role may require up to 25% travel (domestic and international)

• The role is based at the Peterborough facility 5 days per week.

What You Will Get

We look forward to welcoming the successful candidate to our dynamic diverse and creative marketing team. We have a culture of openness autonomy support personal development as well as a continuous drive for improvement.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications the criteria for the position may be enhanced to facilitate shortlisting. #LI

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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