Sr. Consultant, Digital Analytics Simplii Financial

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

Imagine a role where you are responsible for building banking experiences for a digital bank! As part of the Simplii Digital team within theDirect Financial Services Capital Markets Division you will work alongside Simpliis Digital technology delivery team to build enhancements and deliver a best-in-class digital customer experience for the Simplii online and mobile banking a Sr. Consultant of Digital Analytics reporting into Director of Digital Analytics you will play a pivotal role within the team accountable for managing and implementing Adobe and Google Analytics frameworks for digital strategy initiatives and digital marketing campaigns. You will be leading and driving forward all technical integrations/implementations (including but not limited to AEP CPP CDP Target) as it relates to Client Experience/Digital Strategy. You will also lead efforts to stay abreast of Digital Analytics best practices and proactively drive the implementation of these best practices in collaboration with various cross functional teams.

At Simplii financial we enable the work environment most optimal for you to thrive in your role youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 2-3 days per week on-site while other days will be remote.

How youll succeed

• Strategic development and thinking approach - Drive manage and execute Digital Analytics initiatives by leveraging existing integrations and providing recommendations and best practices for new integrations while using data insights to develop and refine digital marketing and business strategies.

• Insights and Reporting - Create detailed and actionable reports for senior leadership highlighting key findings and recommendations for improvements; oversee and manage the implementation and use of digital analytics tools and platforms (e.g. Adobe Launch); and collaboratively work with cross-functional teams across Simpliis sales strategy and technology to ensure timely and end-to-end enablement of Marketing and Technology initiatives across a wide array of enterprise platforms (.COM Online Banking Mobile Banking etc.).

• Tool management and optimization - Oversee and manage the implementation and use of digital analytics tools and platforms (e.g. Adobe Launch) while continuously monitoring digital performance and making recommendations for optimization and improvement.

• Stakeholder collaboration and relationship building - Work closely with other departments such as marketing IT sales product etc. to ensure data-driven decision-making across the organization while forging strong relationships with business and internal partners and stakeholders to ensure a smooth rollout of various Digital Analytics initiatives.

• Big picture - Analyze and translate raw data from a variety of sources into performance metrics and extrapolate insights and learnings to enhance the client experience. Create and manage KPI reporting and dashboards.

Who you are

• Possess 5-7 years of experience in digital analytics or a similar role with at least 3 years focused on the mobile space; hold a degree in mathematics statistics computer science or an analysis-driven discipline; and demonstrate digital savviness by seeking out innovative solutions embracing evolving technologies and easily adapting to new tools and trends.

• Make an impactful influence by recognizing the importance of relationships and networks to success and inspiring outcomes by making yourself heard; act like an owner by thriving when empowered to take the lead go above and beyond and deliver results; and look beyond the moment by making decisions and taking actions that make a difference today and tomorrow proactively seeking new solutions to overcome all obstacles.

• Demonstrate experience in managing and formalizing appropriate KPIs and a measurement strategy for implementation and ongoing reporting; possess knowledge in tag management and JavaScript coding and debugging; and have experience designing Digital Analytics solutions for Single Page Application frameworks as well as Mobile Apps.

• Experience in automated tagging and validation techniques - with exposure to tools such as ObservePoint; develop a standardized reporting approach using templates Adobe Analytics and other platforms based on standardized metrics and implementation; and analyze marketing channel performance with expertise in evaluating channel mix and attribution models.

• Possess experience in Google Tag Manager or Adobe Launch - Google Analytics DMP integrations personalization integrations Adobe or Google SDKs Adobe Marketing Cloud Google Marketing Platform and Google Analytics integrations for multiple technology platforms such as AEM-based websites SPA frameworks and native and hybrid mobile apps; and manage end-to-end marketing pixels implementation and delivery processes including pixel request intake assessment pixel audit and change management new paid and social media vendor assessments vendor and agency relationship management and familiarity with ITP 2.0 and GDPR.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.

• You are a bold and accountable leader. Youre passionate about developing and coaching to bring out the best in people. You have led diverse high performing teams.

• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

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What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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