Athletics Digital Marketing Coordinator

USF Athletics is seeking a Coordinator Digital Marketing to support the execution and day-to-day management of the departments digital communication platforms. Reporting to the Manager Digital Marketing this role will play a key part in driving fan engagement revenue generation and brand consistency through email marketing the official USF Athletics Mobile App the athletics website and any emerging digital platforms.

The ideal candidate is detail-oriented organized and passionate about digital storytelling and collegiate athletics with a strong understanding of how digital channels support marketing ticket sales and fan engagement.

Email Marketing

Manage the execution of all outbound email marketing campaigns for USF Athletics including scheduling deployment and basic troubleshooting

Build format and QA emails to ensure accuracy branding consistency and optimal performance across devices

Coordinate with ticket sales marketing development and external partners to execute targeted email campaigns

Assist with audience segmentation list management and performance reporting

Track and report on key email metrics (open rates click-through rates conversions etc.) to inform future strategy

Official USF Athletics Mobile App

Oversee day-to-day content updates and maintenance of the official USF Athletics Mobile App

Coordinate push notifications in-app messaging and feature promotions in alignment with marketing initiatives and game-day needs

Serve as a liaison with app vendors and internal stakeholders to ensure timely updates and issue resolution

Assist with analyzing app engagement metrics and identifying opportunities to enhance the fan experience

Website Support

Assist with content updates and maintenance of the USF Athletics website including landing pages promotional content and seasonal updates

Support digital campaigns by ensuring web content is accurate timely and aligned with broader marketing initiatives

Collaborate with creative communications and external partners on website enhancements and new features

Digital Platform Support & Growth

Support additional digital platforms and tools as they are introduced including CRM integrations fan engagement tools and emerging technologies

Assist with testing rollout and documentation of new digital initiatives

Help ensure consistency and best practices across all USF Athletics digital platforms

Collaboration & Administration

Work closely with the Manager Digital Marketing to support departmental goals and priorities

Coordinate with marketing ticket sales development communications and external partners to execute integrated campaigns

Assist with reporting documentation and organization of digital marketing processes and calendars

Provide game-day or event support as needed including evenings and weekends

Vendor & Platform Management

Manage relationships with digital platform vendors and service providers.

Ensure platform reliability data integrity and alignment with departmental goals.

This position requires an Associates Degree and 2 years of related experience OR a Bachelors degree.

Bachelors degree in marketing communications digital media sports management or a related field and 13 years of experience in digital marketing email marketing or digital content management (internship experience considered) is preferred. Experience working in collegiate or professional sports entertainment or a fast-paced marketing environment is also preferred.

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.