Senior Business Advisor – Strategic Marketing & Growth
Job Summary
We are banking at another level.
Choosing BDC as your employer means working in a healthy inclusive and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently to fuel the success of Canadian entrepreneurs.
Choosing BDC as your employer also means:
Flexible and competitive benefits including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions a Defined Benefit Pension Plan a $750 wellness and health care spending account to name a few
In addition to paid vacation each year five personal days sick days as necessary and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning training and development and much more...
Explore the BDC Way in our Culture Book
POSITION OVERVIEW
The Senior Business Advisor Strategic Marketing & Growth is a seasoned management consultant who supports Canadian entrepreneurs in defining and executing clear sustainable growth strategies through strong marketing and sales management practices.
This role focuses on helping owners and leadership teams make better strategic growth decisionsclarifying market focus value proposition and gotomarket prioritiesrather than executing marketing campaigns. The advisor helps clients structure repeatable insightdriven marketing and sales practices that align with business strategy operating realities and longterm objectives.
Mandates are both strategic and practical outcomefocused and tailored to each clients maturity complexity and sector.
CHALLENGES TO BE MET
Client Advisory & Delivery
Lead highimpact advisory mandates that help entrepreneurs:
Define growth objectives priority markets and customer segments
Clarify and strengthen value propositions positioning and gotomarket strategy
Design scalable marketing and sales management practices (planning governance metrics operating cadence)
Align marketing sales and commercial decisions with overall business strategy
Help clients use market insight performance indicators and emerging tools to improve planning prioritization and decisionmaking
Translate business and growth challenges into structured assessments clear strategic choices and actionable roadmaps
Deliver practical frameworks tools and recommendations that leadership teams can adopt and sustain internally
Coach owners and leadership teams to strengthen strategic thinking accountability and execution discipline in marketing and growth initiatives
Practice & Expertise Leadership
Act as a senior subject matter expert in strategic marketing and growth planning for Canadian SMEs
Stay current on market trends gotomarket models customer acquisition practices and emerging approaches shaping how organizations plan and manage growth
Contribute to the evolution of BDC Advisorys Strategic Marketing & Growth offerings tools and methodologies
Share expertise internally through coaching knowledge transfer and collaboration with other Advisors and Client Partners
Client Collaboration & Business Development
Partner closely with Client Partners to assess client needs shape growthfocused mandates and support proposal development
Participate in key client meetings to establish credibility set strategic direction and ensure a strong client experience
Support outreach content and thought leadership activities that demonstrate BDC Advisorys value in strategic marketing and business growth
WHAT WE ARE LOOKING FOR
15 years of experience in management consulting and/or senior leadership roles with a strong focus on marketing strategy growth or commercial management
Demonstrated success helping organizations design and embed marketing and sales practices that support sustainable growth
Strong business acumen with the ability to connect marketing and growth decisions to profitability scalability and organizational capacity
Exposure to data and technologyenabled decisionmaking in marketing or sales planning; handson technical delivery is not required
Proven ability to advise owners executives and leadership teams with credibility pragmatism and clarity
Experience working with entrepreneurled and ownermanaged businesses strong understanding of SME realities
Comfortable working in ambiguity structuring complex problems and guiding clients to confident strategic decisions
What Sets This Role Apart
Clear focus on strategic planning management practices and capability buildingnot marketing execution
Emphasis on thoughtful growth decisions supported by insight and modern tools without a technical or implementation mandate
High autonomy and seniorlevel client exposure from the outset
Opportunity to influence national advisory offerings and how Canadian entrepreneurs approach marketing and growth as core management disciplines
Purposedriven work supporting business resilience competitiveness and longterm value creation across Canada
Proudly one of Canadas Top 100 Employers and one of Canadas Best Diversity Employers we are committed to fostering a diverse equitable inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application please do not hesitate to contact us at .
While we appreciate all applications we advise that only the candidates selected to participate in the recruitment process will be contacted.
Required Experience:
Senior IC
Key Skills
About Company
We are BDC, the Business Development Bank of Canada and the financial institution devoted to Canadian entrepreneurs. We help create and develop strong Canadian businesses through financing, advisory services and capital, with a focus on small and medium-sized enterprises.