Director of Growth
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About mindbodygreen
Since 2009 mindbodygreen has been at the forefront of the global health and well-being movement. As a digitally native platform it sits at the apex of cutting-edge wellness immersive media and commerce and deeply engaging community experiences. Through expert-led content high-quality products transformative online education offerings and inspiring events mindbodygreen has empowered millions worldwide to live healthier more balanced lives.
mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds ages abilities and experiences to apply for our roles. mindbodygreen is an equal-opportunity employer. We do not discriminate based on race color ancestry religion national origin sexual orientation age citizenship marital or family status disability gender gender identity or expression pregnancy or caregiver status veteran status or any other legally protected status.
About the Role
Were looking for a Director of Growth to own and scale our customer acquisition engine. This is a hands-on high-impact leadership role that combines strategic vision with deep executional expertise particularly in Meta advertising and creative strategy. Youll lead the team responsible for new customer growth product positioning and messaging product launches and partnership marketing.
This role is designed to be both strategic and execution-oriented. Youll set the direction for acquisition marketing while staying close enough to the work to build test and iterate on campaigns yourself. Youll manage a cross-functional team spanning performance marketing creative and agency partnerships and youll collaborate closely with retention marketing to drive full-funnel impact.
What Youll Own
Acquisition strategy and new customer growth across all paid and organic channels
Product positioning messaging and go-to-market strategy for new launches
Meta advertising end-to-end: creative strategy campaign architecture audience development spend scaling and performance optimization
Creative strategy and pipeline: developing high-performing ad concepts iterating based on data and guiding the creative team and design resources
Google Ads management and optimization across Search Shopping and YouTube
Partnership marketing strategy and execution
Channel expansion: identifying testing and scaling emerging acquisition channels (e.g. TikTok CTV podcasts Amazon)
Agency management: directing external partners (performance and creative agencies) to deliver against growth targets
Cross-functional collaboration with retention marketing to align on customer lifecycle strategy and maximize LTV
Requirements
7 years of experience in growth or performance marketing with at least 3 years in a leadership role managing teams and agencies
Deep hands-on expertise in Meta advertising: campaign structure creative testing frameworks audience strategy bid optimization and scaling spend profitably. This is non-negotiable.
Proven creative strategy background: you can concept brief evaluate and iterate on ad creative with a performance mindset. Also non-negotiable.
Strong working knowledge of Google Ads (Search Shopping YouTube) and attribution/measurement tools
Experience with product positioning messaging development and go-to-market planning
Track record of scaling DTC or CPG customer acquisition with measurable ROI
Ability to manage and get the most out of external agency partners
Data-driven decision maker comfortable with CAC/LTV modeling contribution margin analysis and performance reporting
Cross-functional operator who can partner effectively with brand product content and retention teams
Experience launching and scaling emerging channels (TikTok CTV influencer podcasts)
Comfort operating in a lean high-growth environment where you build and optimize simultaneously
Familiarity with attribution platforms such as Northbeam Triple Whale or similar
Experience in health wellness or supplement/CPG categories
Required Experience:
Director
