Senior Product Marketing Manager

The role

SoFi is building the future of digital money and SoFiUSD our bank-issued stablecoin is a foundational pillar of that strategy.

Were looking for a senior Product Marketing Manager (IC6) to own end-to-end marketing strategy and execution for SoFiUSD spanning consumer adoption and institutional distribution. This role sits at the intersection of crypto payments banking and infrastructure and will be the single threaded owner for how SoFiUSD is positioned launched and scaled in market.

This PMM will:

• Build trust understanding and usage of SoFiUSD with consumers
• Drive distribution and adoption of SoFiUSD with banks payments networks and strategic partners (e.g. Mastercard)
• Serve as the primary marketing POC for Product Sales BD Legal Comms and Execs on all things stablecoin

What youll do:

• Define and own the global GTM strategy for SoFiUSD across:
• Consumer adoption (crypto trading payments transfers) including positioning and full funnel GTM strategy
• Institutional distribution (banks fintechs payments networks partners) to position SoFiUSD as a credible scalable stablecoin solution for Banks payment networks and fintech/infrastructure providers
• Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives event strategy and execution
• Partner closely with Brand PR and Content teams to establish SoFiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers
• Translate product capabilities and regulatory constraints into clear differentiated market positioning
• Align roadmap messaging and launch plans across Product Legal Risk Comms and Growth
• Operate with minimal oversight in a highly regulated fast-moving space
• Anticipate risks and proactively course-correct messaging or GTM plans
• Influence senior stakeholders through clear thinking strong POVs and crisp storytelling

What youll need:

• 812 years of Product Marketing experience with senior IC scope
• Direct experience marketing crypto blockchain payments or financial infrastructure
• B2B crypto or fintech experience including:
• Partner marketing
• Sales enablement
• Institutional or platform GTM
• Proven ability to:
• Translate complex technical products into clear credible narratives
• Work closely with Legal and Compliance in regulated environments
• Own GTM strategy end-to-end from positioning to launch to iteration
• Comfort operating in early or ambiguous product spaces

Nice to have:

• Invest category experience and interest is a plus
• MBAs encouraged to apply

Required Experience:

Manager