Commercial Marketing Manager – France
Share
Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Description -
Who we are
HP creates new possibilities for technology to have a meaningful impact on people businesses governments and society. The worlds largest technology company and one of the Fortune 100 Best Companies to Work For list in 2024 HP brings together a portfolio that spans printing personal computing software services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents.
HP invents engineers and delivers technology solutions that drive business value create social value and improve the lives of our clients. At HP we know that our people and values are the most important elements in this success. And we want you to add your voice and imagination to our mission. Learn more can we do together We are looking for a B2B Marketing Manager to own and drive integrated accountbased and omnichannel marketing programs in France. This role is key to accelerating pipeline increasing Marketing Generated Opportunities (MGO) and reinforcing HPs leadership in the Future of Work for Commercial MidMarket and Enterprise customers. You will act as a strategic partner to Sales and Category teams owning the endtoend marketing plan for your scope from thought leadership and demand generation to ABM events telemarketing and performance optimization. Own the integrated marketing plan Own and execute the integrated marketing plan for your scope partnering with Comms Category Sales & Channel andaligned with France and SEMEA commercial priorities. Ensure strong alignment with HPs Future of Work value propositions addressing CIO/ITDM priorities (workforce experience collaboration AIready compute and secure futureready IT). Run high impact integrated demand and engagement campaigns Launch and manage fullfunnel demand campaigns that generate MQLs improve LeadtoOpportunity conversion and drive incremental pipeline in install base and acquisition accounts. Design and orchestrate endtoend customer journeys :awareness consideration evaluation conversion optimizing touchpoints (across content web social email search events webinars partner activity telemarketing) for quality and velocity. Contribute toABM 1:1 1:Few and 1:Many programs targeting named Enterprise accounts through workshops roundtables CWC visits hospitality customer advocacy and LinkedIn activation. Scaleevent-driven pipeline via 1st party events key 3rdparty industry event; Maximize event ROI with integrated pre during and postevent activations and nurturing. Strengthen lead gen Performance Marketing engine (with a strong MidMarket focus) through Content Syndication Events and Telemarketing. Build alwayson nurturing and lifecycle programsto increase engagement conversion and retention Measure what matters Own MGO goals and contribute to team MGO targets track conversion pipeline value velocity ROI and contribution to revenue. Use data to continuously improve audience targeting content relevance channel mix and sales alignment; build clear dashboards Manage the marketing budget with strong KPI discipline and business alignment Partner to win Collaborate daily with Sales leadership account teams category managers channel enablement ISR/telemarketing to turn intent into meetings and opportunities. Equip Sales with account insights messaging content kits and plays Actively contribute to the France marketing teams effectiveness collaboration and OneTeam culture. Proven experience in B2B marketing demand generation and/or ABM Track record of driving omnichannel programs that convert into qualified pipeline for enterprise ITDM audiences. Strong leadership able to align Sales Category Channel and agencies to a single plan and deliver outcomes Datadriven mindset: comfortable with marketing analytics funnel KPIs and experimentation to improve performance Strong communication and storytelling skills Practical familiarity with modern Martech stacks (e.g. marketing automation intent platforms analytics) and working with ISR/telemarketing motions. Comfortable switching between strategic planning and handson execution in a fastmoving environment. Fluency in both French and English required At HP France we offer meaningful and empowering responsibilities that you will have the opportunity to develop through your commitment skills and initiative. This position can be the first step in a rewarding career and open up opportunities both in France and internationally within a company that is a leader across most of the markets it serves. Joining us also means ensuring a healthy work-life balance flexible and sometimes hybrid working arrangements and access to benefits such as meal vouchers discounts on HP products and many more. United by a strong corporate culture our employees actively contribute to numerous initiatives through internal networks (NextGen the Well-being at Work team etc.) and external programs thanks to volunteer hours (Nos Quartiers ont du Talent Hour of Code). HP is also strongly committed to equal opportunity policies from recruitment through to career development. Our job openings are accessible to everyone including people with disabilities. Our promise: to foster a work environment built on diversity and inclusion. So what are you waiting for to join us This position is based in Meudon (92) at our campus offering collaborative creative and ultra-connected open spaces. Location: Meudon Tram T2 (Brimborion stop) #LI-POST Job - Schedule - Shift - Travel - Relocation - Equal Opportunity Employer (EEO) - HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is IllegalWho you are
Why join HP France
Required Experience:
Manager
Key Skills
- Forecasting
- Hyperion
- Cost Management
- Construction Estimating
- QlikView
- Bus Driving
- Analysis Skills
- HubSpot
- Salesforce
- Market Research
- negotiation
- Financial Planning
