Sr. Analyst

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. Our client is a media and entertainment company that develops produces and markets entertainment news and information. It owns and operates a portfolio of news and entertainment television networks a motion picture company television production operations a television stations group theme parks and a suite of Internet-based businesses.

Position: Sr. Analyst

Location: New York NY 10020

Duration: 4 Months

Job Type: Temporary Assignment

Work Type: Onsite

Shift Timings: Mon-Fri (9.00AM - 6.00 PM)

Job Description:

The client is looking for a Sr. Analyst on the Insights & Measurement team that will work on the high priority content areas across the portfolio.
The Sr. Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear streaming digital and social platforms.
The Sr. Analyst will work with Insights & Measurement team members to position client IP in a rapidly shifting media landscape.
This role will also work with leadership on priority ad sales and marketing initiatives across the client portfolio.
Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media. Candidates should have experience using research and analytics to develop actionable data-driven business insights.

Responsibilities:

Support the Insights & Measurement Team by creating detailed analysis reports presentations and marketing/sales deliverables across Client Entertainment Streaming Hispanic and News brands and properties.
Utilize both syndicated and first-party research tools to effectively position client IP across platforms (including Peacock) to internal and external stakeholders.
Develop property and audience insights to support B2B marketing opportunities
Demonstrate the benefits and advantages of advertiser investment in client content via ad campaigns and sponsorships
Analyze competitive viewership spending & marketing patterns
Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships including Sales Marketing Creative Partnerships and Program Research to develop holistic data-driven insights for client and competitive programming

QUALIFICATIONS:

3 years of relevant experience at a media company agency or vendor
Bachelor s degree
Expertise in both Microsoft Excel and PowerPoint (formatting creating charts/graphs pivot tables formulas etc.)
Strong quantitative skills including both analytical abilities as well as media math proficiency
Ability to distill data from a variety of sources into clear data-driven insights
Experience working with cross-platform audience measurement systems (e.g. Nielsen Adobe Analytics Lake 5 comScore etc.)
Knowledge of social platforms such as Talkwalker ListenFirst etc.
Familiarity with syndicated consumer data sources (e.g. YouGov MRI-Simmons etc.)

Desired Characteristics:

Strategic thinker with a deep interest in and familiarity with media analytics and/or marketing
Willingness to learn
Ability to pivot and adapt quickly to known and unforeseen changes and challenges
Attention to detail
Hunger to uncover insights in addition to reporting data
Broad understanding of the evolving media landscape
Team player with the ability to deliver on different assignments/projects in a timely manner
Ability to effectively manage multiple projects and workstreams
Demonstrates ability to establish and maintain relationships with team and internal/external partners
Comfortable communicating both verbally and in writing to all levels within the organization

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. Our client is a media and entertainment company that develops produces and markets entertainment news and information. It own...